 POSITION PAPER II

INITIATIVE OF CALCUTTA MANAGEMENT ASSOCIATION ON CORPORATE SOCIAL

RESPONSIBILITY (CSR): THROUGH THE GOVT. – INDUSTRY INTERFACE.

By: Prof. Rameswar Datta.

CSR Budget for many MSME & other Companies are channelized through NGOs to
reach the community people for their immediate development. The honest truth
is that most people look at them skeptically. It is a wonder – how NGOs work,
what they do with the money they get and more importantly whether they really
create any impact which can be seen and audited meaningfully in the term of CSR.
This is a huge task of the day.

CSR Management through the Government-Industry Interface by competent

management under the umbrella of CMA can bolster the required transparency
through effective monitoring of funds provided by the industry. Evaluation of the
same and progress thereof can be empirically valued in terms of social impact in
the related field of social/ community development. This will be the aim of the
initiative.

3-step Implementation Process:

1. Pre-implementation:
Selecting meaningful implementation partners for high social returns
project wise in terms of Employment Generation, Education, Social
Development, Environmental Development and in many others fields.
These can be measured by mapping indicators and matrices and also by
monitoring the project throughout the Project Life Cycle.
2. Monitoring and Evaluation:
 Here implementation Team can capture, access and manage real time last
mile stone data from remote locations.

3. Reporting and Impact Analysis:

After project completion, impact frame-work can be used to analyze the
changes brought in the social intervention.

By way of this, CMA will train different society and industry people for developing
them in the specified area so to meet the social goals without any subscription
charges.

 Instruments for Changing Environment – Interventions:

1. Use of Technology

2. Use of Expertise

3. Use of Funds.

 Roles of Government:

 Roles of Industry:

 Roles of CMA:
A detailed discussion is required on all the above points.