Assignment-2

Services marketing

Roll No company Roll company

No
1 Challenges faced by service industry 61 How does a bank keep its
product/services from governing into the
decline stage
2 Seven P’s of Hospital services 62 Go to the www.priceline.com website.
Familiarize yourself with the way it
works. Comment on the pricing
mechanisms at Priceline.com
3 Seven P’s of audit companies-2 63 Compare the different media options
for a service marketer.

5 Seven P’s of legal companies-2 64 One way of increasing revenue is hrough

up selling. Give examples from services
industry of when upselling can result in
a more satisfied customer
7 Seven P’s of any 2 business schools 65 Identify the potential problems with
SERVQUAL
8 How does the communication 66 Seven P’s of dental services
gap relate to success in e-
business?

9 What factors contribute to the 67 Seven P’s of eye care services

size of the knowledge gap?

10 Seven P’s SBI,canara bank 69 What are the underlying themes of

service quality? Suggest illustrations of
each theme?
13 Seven P’s of IDBI,HDFC 70 If you were the manager of a service
organization and wanted to apply the
gaps model to improve service, which
gap would you start wish? Why? In
what order would you proceed to
close the gaps?

14 Seven P’s of ICICI, indusind bank 73 hourly pricing, project-based pricing, and
value-based pricing you would
recommend to which services and
explain why other service models are not
applicable?

15 What Marketing Tricks Should A Services 74 competitive pricing, cost-plus pricing,

Provider Focus On? demand pricing, and hourly pricing you
would recommend to which services and
explain why other service models are not

16 Service Encounter examples for 3
companies
19 How customers respond to Service
Failure? With examples
22 Service scape of british air lines and
compare it with other airline did
you find any gaps
26 Service scape of American air lines
and compare it with other airline
did you find any gaps
27 Service scape of south west air lines
and compare it with other airline
did you find any gaps
28 Service scape of jet air lines and
compare it with other airline did
you find any gaps
30 Service scape four season hotel
Mumbai and compare it with other
hotels did you find any gaps
31 Service scape of Leela palace
Udaipur and compare it with other
palace did you find any gaps
32 Service scape of Lonawala resort
Mumbai and compare it with other
resort did you find any gaps
33 Service scape of Taj group of hotels
and compare I with other group of
hotels . did you find any gaps
34 Service scape of saravana bhavan
Chennai and compare it with other
restaurents, did you find any gap
37 Service scape of KIIT business
school. Compare it with other
business schools did you find any
gaps
38 Service scape of Harvard University
39 Service scape of VIT vellor
41 SERVEQUAL dimensions of COX
AND KINGS TRAVEL COMAPANY
applicable?
75 Explain the process of positioning a
service in the competitive marketi
76 What are the examples of services where
brand switching is difficult for
consumers?
78 Explain special problems in Demand-
based pricing for services.
80 Mention the ways in which an insurance
company can improve its marketing
through the use of physical evidence
management
82 Explain the underlying pattern of
demand fluctuations likely to occur at
the theatre and the challenges it would
present to you as a manager. Is the
pattern of demand predictable or
random?
83 Explain demand-oriented and capacity-
oriented strategies you would undertake
to smoother the peak and valleys of
demand.
84 Outline a vivid ad copy for promotion of
courier services
85 What are the strategic responses to the
inseparability of Service performances?
87 Examine how the services provided by
Zomoto can be equally utilized by
customers and restaurants
89 Suggest the strategies for zomoto’s
future services to enhance service
performance
91 What is service gap? Explain four service
gaps and its strategies to fill the gaps
with appropriate examples
92 Recent trends in health care sector with
examples
93 Examine how would you set a process
for customer defined service standards
95 Critically evaluate the significance of
non monetary cost in pricing decision of
services
96 Differentiate services strategies of
amazon vs flipchart
43 SERVEQUAL dimensions of SOTC 97 Analysis of the Marketing
TRAVEL COMPANY Communications Campaign of your
favourite athletic shoe brand
46 SERVEQUAL dimensions of THOMOS 98 Depict the service marketing triangle
COOK
48 SERVEQUAL dimensions of 99 cost-plus pricing, premium pricing, and
YATRA.COM value-based pricing
you would recommend to which services and
explain why other service models are not
applicable?

49 SERVEQUAL dimensions of MAKE A0 What is the changing logistics of the

MY TRIP distribution of products or services in
connection with the development of Internet
commerce?
50 SERVEQUAL dimensions of IRCTC A1 Differentiate service strategies of
different banks take at least four
51 SERVEQUAL dimensions of redbus A2 Compare the two hospital services in
madanapalli, According to to you which
one is best and why
52 SERVEQUAL dimensions of A4 Suggest strategies for matching capcity
Mc.Donald when the demand is hihg
54 Use a product from the hospitality A6 competition-based pricing, dynamic
services industry to explain the pricing, and value-based pricing you
following would recommend to which services and
Facilitating product, supporting explain why other service models are not
product,Augumented product applicable?

55 Apply the concept of

product life cycle to a bank