Holiday Inn Express Hotel

How to develop their employees and increase their revenue?

 Large portfolio of brand – IHG Intercontinental Hotel Group

 Brand history – the fastest growing midscale
 Stay smart – tagline
Reason – Hotel Inn Express the smart choice of savvy business and leisure travellers, offering
a relaxed affordable and hassle- free stay every time.
Complimentary EXPRESS START breakfast, complimentary Wi-Fi , convenient location, great
sleep experience, power shower
 HIE Brand DNA - They deliver just what their guest need and nothing they do
However, it’s not basic minimal cheap
 Target market- individual who are independent/sustainable customers – self service –
behaviour
 Their market is Vietnamese,Malaysian,Singapore,japanese
 There are 4 brands under holiday inn
 HIE – focused on providing engaging efficiency
 The brand promise for self-starter for value independence and who wants an energised
hotel environment where they can stay with their own terms while managing their money
wisely- Unpretentious, energetic, smart
 Operating model success keys – multi-tasking, efficiency, automation
*manage cost saving/ cost management
 The ultimate success of HIE efficient execution of select service concept whereby all but
essential services are removed from full service model to maximize profit flow.
 Occupancy rate – not below 85%
 They want to increase their occupancy rate to 90% - so they need strategy from us?

Competitors

1. Location – they do not have any direct competitor

- Istana, Novotel,concorde,parkroyal,impiana KLCC
- One and only express hotel in M’sia
- Indirect competitor – Hois KLCC,TRAVELODGE,HILTON GARDEN INN

jessy.chan@ihg.com Marketing

jonathan.lai@ihg.com

amy.ngoh1@ihg.com HR