Uka Tarsadia University

Department of Management,
Shrimad Rajchandra Institute of
Management and Computer
Application

M.B.A.
Semester - II
040070217
Small Business and Innovation Management

EFFECTIVE FROM December-2015

Syllabus Version: 1.01
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SEMESTER-II
SMALL BUSINESS AND INNOVATION MANAGEMENT
(040070217)
Credits: 4: Theory Contact Hours Per week: 4: Theory

Objective of the Course:

To teach students the basic processes and tasks required to construct a business plan en
route to the creation of a new venture – idea to launch.
To introduce future managers to various ways to generate innovative ideas in business and
they way to manage intellectual property.
To assist future managers the way to deal with issues faced by small business owners.
To make students understand the planning necessary to create a dynamic and effective
business plan.
Student Learning Outcomes:
At the closing stage of the course, the student will be able to understand the principles
small business, and various models of innovation management and peculiarities of their
implementation;

Instructional Methods and Pedagogy:

Faculty members shall explain in a class room using black board and multimedia projector
through PowerPoint presentation. Case studies, practical projects and videos covering
various concepts would also be taught during the course.

Outline of the Course:

Unit Minimum No. of

Topic of Unit Approx. Weight age %
No. Contact Hours
Introduction to Small Scale
1 8 16.67 %
Industries and Enterprise
Financing Small Industries And 8 16.67 %
2
Managing Intellectual Property
Business Opportunity Analysis and 8 16.67 %
3
Contemporary Issues
8 16.67 %
4 Managing Innovation in Firms
8 16.67 %
5 Strategic Alliance and Networks
Open Innovation and Technology 8 16.67 %
6
Transfer
Total 48 100
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MBA Subject Hours

040070217
Sem II 4hrs/week
SMALL BUSINESS AND INNOVATION MANAGEMENT
(Theory) 4 Credits

Sr No. Topic Hours

Unit I
1 INTRODUCTION TO SMALL SCALE INDUSTRIES AND ENTERPRISE: 8
1.1. Introduction to Small business and small scale industries [7
Hours]
1.1.1 Concept and definition of Micro, small and Medium
enterprise [NR: Chapter 3; Page 104-107]
1.1.2 Inception of SMEs or filing of Memoranda by MSMEs
[NR: Chapter 3; Page 107-109]
1.1.3 Classification, objectives and characteristics of Small
Scale Industries [NR: Chapter 3; Page 109-112]
1.1.4 Scope and trends of small enterprises in India [NR:
Chapter 3; Page 112]
1.1.5 Small Scale Industries and Gandhiji [NR: Chapter 3; Page
113-115]
1.1.6 Specific Advantages of Small Scale Industries [NR:
Chapter 3; Page 115-116]
1.1.7 Small Business: The Driving force for National Growth
[NR: Chapter 3; Page 116-117]
1.1.8 Role of Government in promoting SSI in India [NR:
Chapter 3; Page 117-125]
1.1.9 Classification of Enterprises [NR: Chapter 3; Page 125-
126]
1.2. Case Study [1 Hour]
Unit II
2 FINANCING SMALL INDUSTRIES AND MANAGING INTELLECTUAL
PROPERTY:
2.1. Financing Small Industries [NR: Chapter 3; Pages 132-138;2
Hours]
2.2 Introduction and types of Intellectual property [PT: Chapter 5;
Pages 146-147; 5 Hours]
2.2.1 Patents-Introduction, Expiry of a patent and patent
extensions [PT: Chapter 5; Pages 148-150, 155-157]
2.2.2 Trademarks-Introduction, Duration of registration,
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infringement and passing off [PT: Chapter 5; Pages 160-
165-166]
2.2.3 Registered designs [PT: Chapter 5; Pages 167]
2.2.4 Copyright- Introduction, remedy [PT: Chapter 5; Pages 167-
171]
2.2.5 Counterfeit goods and IP [PT: Chapter 5; Pages 171-172]
2.3. Case Study [1 Hour]
Unit –III
3 BUSINESS OPPORTUNITY ANALYSIS AND CONTEMPORARY ISSUES : 8
3.1. Business Opportunity Analysis [2 Hours]
3.1.1 Concept and importance [NR: Chapter 3; Pages 167-168]
3.1.2 Business opportunity identification (source) [NR: Chapter
3; Pages 168-169]
3.1.3 Classification of source of business ideas [NR: Chapter 3;
Pages 169-170]
3.1.4 Organised method of generating ideas [NR: Chapter 3;
Pages 170]
3.1.5 Evolution of ideas [NR: Chapter 3; Pages 170-173]
3.2. Preparing Business Plan [4 Hours]
3.2.1 Introduction, importance, major benefits[NR: Chapter 3;
Pages 182-185]
3.2.2 Elements of business plan and its format [NR: Chapter 3;
Pages 185-198]
3.3. Contemporary issues [1 Hour]
3.3.1 Green entrepreneurs – concept, challenges [NR: Chapter
7; Pages 371-372]
3.3.2 Social and ethical responsibilities[NR: Chapter 7; Pages
383-385]
3.4. Case Study [1 Hour]
Unit-IV
4 MANAGING INNOVATION IN FIRMS: 8
4.1. Introduction to Innovation Management [3 Hours]
4.1.1 Innovation – meaning, types of innovation [PT: Chapter 1;
Pages 14-17]
4.1.2 Sources of Innovation [NR: Chapter 3; Pages 65-66]
4.1.3 Models of innovation [PT: Chapter 1; Pages 20-24]
4.1.4 Innovation as a management process [PT: Chapter 1;
Pages 24-27]
4.2. Managing innovation within firms [4 Hours]
4.2.1 Organisational characteristics that facilitate the
innovation process [PT: Chapter 3; Pages 81-87 ]
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4.2.2 Organisational structures and innovation [PT: Chapter 3;
Pages 91-93]
4.2.3 Role of individual in innovation process [PT: Chapter 3;
Pages 93-94]
4.2.4 Establishing an innovative environment [PT: Chapter 3;
Pages 96-98]
4.2.5 Role of IT systems and their impact on innovation [PT:
Chapter 3; Pages 94-96]
4.4. Case Study [1 Hour]
Unit –V
5 STRATEGIC ALLIANCES AND NETWORKS: 8
5.1. Strategic alliance [6 Hours]
5.1.1 Definition and forms of Strategic alliance [PT: Chapter
7; Pages 218, 221-225]
5.1.2 Motives and process for forming strategic alliance [PT:
Chapter 7; Pages 229-231]
5.1.3 Risk and limitations with strategic alliance [PT: Chapter 7;
Pages 231-232]
5.1.4 Role of trust in strategic alliance – concept, risks in
strategic outsourcing [PT: Chapter 7; Pages 232-237]
5.1.5 Use of game theory to analyse strategic alliance [PT:
Chapter 7; Pages 237-239]
5.2 Innovation networks [PT: Chapter 7; Pages 225-229; 1 Hour]
5.3. Case Study [1 Hour]
Unit-VI
6 OPEN INNOVATION AND TECHNOLOGY TRANSFER: 8
6.1. Introduction to open innovation and technology transfer,
dominant economic perspective [PT: Chapter 10, Pages 320-
324; 1 Hour]
6.2. Technology Transfer [6 Hours]
6.2.1 Process and models of technology transfer [PT:
Chapter 10, Pages 324- 329, 333]
6.2.2 Limitations and barriers to technology transfer, NIH
syndrome [PT: Chapter 10, Pages 330-331]
6.2.3 Internal organizational factors and inward technology
transfer [PT: Chapter 10, Pages 331-332]
6.2.4 Identifying external technology [PT: Chapter 10, Pages
334-336]
6.2.5 Managing the inward transfer of technology [PT:
Chapter 10, Pages 336-339]
6.3. Case Study [1 Hour]
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Text Books:
Narayana R.,(2011), Entrepreneurship, Third Edition, Cengage Learning India Pvt. Ltd, New
Delhi.[NR]
Paul T., (2010), Innovation Management and New Product Development, Fourth Edition,
Pearson India Education Services Pvt. Ltd. [PT]

Reference Books:
Shlomo M., Seshadri D V R, (2012), Innovation Management: Strategies, Concepts and
Tools for Growth and Profit, Sage Publication, New Delhi.

Allan A., (2003), Innovation Management: Strategies, Implementation and Profits, Oxford
University Press, New Delhi.