Kris (Johnson) Ferreira

Harvard Busi ness S cho o l , Techno l o gy and Operati o ns M anagement U ni t

M o rgan Hal l 4 1 3 , Bo sto n, M A 0 2 1 6 3
kferrei ra@hbs.edu
www.hbs.edu/ kferrei ra

A CA DEMIC POSITION S

Ha rva rd Busi ne ss School, Ha rva rd U nive rsity , Bo sto n, M A 2 0 1 5 - present

Assist ant Professor of Business Ad m inistration
Techno l o gy and Operati o ns M anagement U ni t
Parent al Leav e 2 0 1 7 - 1 8

EDU CA TION

Ma ssa chuse t t s Inst i t ut e of Te chnology , Cambri dge, M A 2010-2015

PhD i n Operati o ns Research , Operati o ns M anagement Track
Thesi s: “ A nal yti cs i n Onl i ne M arkets”

Ge orgi a Inst i t ut e of Te chnology , A tl anta, GA 2003-2007

BS i n Industri al and S ystems Engi neeri ng

A CA DEMIC PU BLICA TIONS & RESEA RCH

P ublishe d Pa pe rs

Ferrei ra, K. J ., S i mchi - Levi , D., and H. Wang. On l i ne Netwo rk Revenue

M anagement usi ng Tho mpso n S ampl i ng. O p erations Research (fo rthco mi ng) .
Named a Fi nal i st f o r the 2 0 1 5 IBM Se rvice Scie nce Be st Stude nt Pa pe r A wa rd.

Ferrei ra, K. J ., Lee, B. H. A ., and D. S i mchi - Levi . (2 0 1 6 ). A nal yti cs fo r an Onl i ne

Retai l er: Demand Fo recasti ng and Pri ce Opti mi zati o n . Manufacturing & Serv ice
O p erat ions Manag em ent , 1 8 (1 ), 6 9 - 8 8 .
Named a Fi nal i st f o r the 2 0 1 8 M&SOM Be st Pa pe r A wa rd .
Thi s wo rk wi th the o nl i ne retai l er Rue La La was awarded the
2 0 1 4 INFORMS Re ve nue Ma na ge me nt a nd Pricing Se ction Pra ctice A wa rd.
Named a Fi nal i st f o r the 2 0 1 5 Innova tive A pplica tions in A na lytics A wa rd .

J o hnso n, K., S i mchi - Levi , D., and P. S un. (2 0 1 4 ). A nal yzi ng S cri p S ystems.
O p erat ions Research , 6 2 ( 3 ), 5 2 4 - 5 3 4 .
P a pe rs unde r Re vi e w

Ngwe, D., Ferrei ra, K. and T. Tei xei ra, T. The Impact o f I ncreasi ng S earch
Fri cti o ns o n Onl i ne S ho ppi ng Behavi o r: Evi dence fro m a Fi el d E xperi ment . 2 n d
Round Rev iew, J ournal of Marketing Research .

Fer rei ra, K. J ., and J . Go h. A sso rtment Ro tati o n and the Val ue o f Co nceal ment .
R& R, Ma nag em ent Science.

Ferrei ra, K. J ., Go h, J ., and E. Val avi . Intermedi ati o n i n the S uppl y o f

A gri cul tural Pro ducts i n Devel o pi ng Eco no mi es.
R& R, Manufact uring & Serv ice O p erations Manag em ent .

Working Pa pe rs

Ferrei ra, K. J . and S . S ekar. Learni ng to Rank an A sso rtment o f Pro ducts.

A o uad, A ., El machto ub, A ., Ferrei ra, K. J., M cNel l i s, R., and M . Yo ung. Cho i ce
M o del Trees: S egmenti ng Indi vi dual s to Impro ve Demand Predi cti o n.

Ferrei ra, K. J . and E. M o wer. Learni ng a Cho i ce M o del fro m Varyi ng

A sso rtments.

Ca se s

Ferrei ra, K. J ., and K. Lakhani . Flash ion: Art v s. Science in Fash ion Retailing .
Harvard Busi ness S cho o l Case # N9 - 6 1 7 - 0 5 9 . M arch 2 0 1 7 .

TEA CHING EXP ERIENCE

A ssi st a nt P rofe ssor , Ha rva rd Busine ss School

Tec hno l o gy & Operati o ns M anagement (M BA Co re) 2 0 1 5 , 2 0 1 6 (Fal l )
Independent Pro j ect S upervi si o n 2016-2018
Di gi tal S trategy & Inno vati o n, Harvard Busi ness A nal yti cs Pro gram 2018
Parent al Leav e 2 0 1 7 - 1 8

Inst ruct or , MIT

Operati o ns & S uppl y Chai n M anagement (ES D.7 6 3 ) 2 0 1 3 (S ummer)

Te a chi ng A ssi st a nt , MIT

The Theo ry o f Operati o ns M anagement (1 5 .7 6 4 ) 2 0 1 4 (S pri ng)
S uppl y Chai n Pl anni ng (1 5 .7 6 2 ) 2 0 1 2 , 2 0 1 3 (S pri ng)
M anuf acturi ng S ystem & S uppl y Chai n Desi gn (1 5 .7 6 3 ) 2 0 1 2 , 2 0 1 3 (S pri ng)
Data, M o del s, and D eci si o ns (1 5 .0 6 0 ) 2 0 1 2 (Fal l )

A wa rde d t he 2 0 1 3 Gra dua te Stude nt A wa rd for Ex ce lle nce in Engine e ring

Syst e ms Te a chi ng.
EXECU TIV E EDU CA TION

A ssi st a nt P rofe ssor, Ha rva rd Busine ss School

Bertel smann Executi ve Pro gram – HBS 2018
Leadi ng Pro f essi o nal S ervi ces Fi rms – HBS 2018
A chi evi ng Breakt hro ugh S ervi ce – HBS 2017
Dri vi ng Di gi tal S trategi es – HBS 2017
Vo l kswagen Gro up Chi na Executi ve Co mmi ttee Pro gram - Chi na 2017
Co mpeti ng o n Busi ness A nal yti cs & Bi g Data - HBS 2016-2018
Co mpeti ng o n Busi ness A nal yti cs & Bi g Data - M al aysi a 2016

Ex t e rna l Workshops
S amsung CEO S ummi t – Pal o A l to 2018
Go o gl e, Co mpeti ng o n Busi ne ss A nal yti cs & M achi ne Learni ng - Chi cago 2018
Ni ke, M achi ne Learni ng i n Retai l - HBS 2018
Inno vati o n Leader IM PA CT Co nference - HBS 2018
A f ri can A meri can Busi ness Leadershi p Co nference - HBS 2018
Go o gl e, M achi ne Learni ng i n Onl i ne Retai l - Chi cago 2017
QVA RTZ, Co mpeti ng o n Busi ness A nal yti cs - Denmark, S weden, No rway 2017
Target Data S ci ences Gro up – Pal o A l to 2015

OTHER TEA CHING EXP ERIENCE

HBS S ummer Venture i n M anagement Pro gram 2018

Harvard Graduate S cho o l o f A rts & S ci ences 1 0 - day M BA Pro gram 2018
S o uth Caro l i na Co nnec ti o ns A cademy Graduati o n S peaker 2018

INV ITED PRESENTA TIONS

Le a rni ng t o Ra nk a n A ssortme nt of Products

S tanf o rd, Graduate S cho o l o f Busi ness 2018
NYU , S tern S cho o l o f Busi ness 2018
Harvard, Insti tute f o r A ppl i ed Co mputati o nal S ci ence 2018
U C Bo ul der, Leeds 2018
HBS TOM Wo rksho p 2018
INFORM S Revenue M anagement & Pri ci ng S ecti o n Co nference 2018
M S OM Co nf erence 2018
Fashi o n Operati o ns Co nference 2018
Retai l A nal yti cs Wo rksho p at U NC 2018
Co nso rti um f o r Operati o nal Excel l ence i n Retai l i ng 2018
HBS Co mmo n Co nnecti o ns 2017

Choi ce Mode l Tre e s : Se gme nting Individua ls to Improve De ma nd Pre diction

HBS J uni o r Facul ty S emi nar 2017
HBS TOM Wo rksho p 2017
INFORM S A nnual M eeti ng (presented by M . Yo ung) 2017
Choosi ng a n A ssort me nt Rota tion Stra te gy to Boost Sa le s
INFORM S A nnual M eeti ng 2018
INFORM S Revenue M anagement & Pri c i ng S ecti o n Co nference 2017
M S OM Co nf erence 2017
IS M S M arketi ng S ci ence Co nference 2017
Fashi o n Operati o ns Co nference 2017
M IT, Operati o ns Research Center 2017
Co nso rti um f o r Operati o nal Excel l ence i n Retai l i ng 2017
HBS TOM Wo rksho p 2017
INFORM S A nnual M eeti ng (presented by J. Go h) 2017
INFORM S A nnual M eeti ng 2016
INFORM S Revenue M anagement & Pri ci ng S ecti o n Co nference 2016
INFORM S Internati o nal Co nference 2016
POM S A nnual Co nf erence 2016
INFORM S A nnual M eeti ng 2015

Int e rme di a t i on i n t he S upply of A gricultura l Products in De ve loping

Economi e s
M S OM Co nf erence 2017
INFORM S A nnual M eeti ng (presented by E. Val avi ) 2017

Da t a - Dri ve n P ri ci ng
Oversto ck.co m 2016
Zenrez 2016
Internati o nal Pro gram i n Di gi tal Busi ness, Harvard U ni versi ty 2016
Di gi tal Ini ti ati ve S ummi t, Harvard Busi ness S cho o l 2015
Di sney Data & A nal yti cs Co nference 2015
Tar get Data S ci ences Gro up 2015
Duke U ni versi ty , Fuqua S cho o l o f Busi ness 2015
Carnegi e M el l o n U ni versi ty, Tepper S cho o l o f Busi ness 2015
U ni v. o f Washi n gto n, Fo ster S cho o l o f Busi ness 2015
Bo sto n Co l l ege, Carro l l S cho o l o f M anag ement 2015
U ni v. o f Texas at Dal l as, Naveen Ji ndal S cho o l o f M anagement 2015
Geo rgi a Insti tute o f Tech., S cho o l o f Industri al & S ystems Engi neeri ng 2014
M IT, S l o an S cho o l o f M anagement 2014
No rthwestern U ni versi ty, Kel l o gg S cho o l o f M anagement 2014

A na l yt i cs for a n Onl i ne Re ta il e r: De ma nd Fore ca sting & Price Optimiz a tion

Co nso rti um f o r Operati o nal Excel l ence i n Retai l i ng 2016
INFORM S Internati o nal Co nference 2016
POM S A nnual Co nf erence 2016
Co l l ege o f Wi l l i am & M ary, Dept. o f M athemati cs 2016
M IT, Opti mi zati o n M etho ds i n Busi ness A nal yti cs Co urse 2016
INFORM S Busi ness A nal yti cs & Operati o ns Research Co nference 2014, 2015
INFORM S A nnual M eeti ng 2014, 2015
Harvard U ni versi ty, Harvard Busi ness S cho o l 2015
U ni v. o f Pennsyl vani a, Wharto n S cho o l 2015
U ni v. o f No rth Caro l i na, Kenan - Fl agl er Busi ness S cho o l 2015
Rutgers U ni versi ty, Rutgers Busi ness S cho o l 2015
U ni v. o f Waterl o o , Dept . o f M anagement S ci ences 2015
M S OM Co nf erence ( S uppl y Chai n Operati o ns S IG) 2014
 INFORM S Revenue M anagement & Pri ci ng S ecti o n Co n ference 2014
Oracl e Retai l Research Gro up 2014
Emo ry U ni versi ty, Go i zueta Busi ness S cho o l 2014

Onl i ne Ne t work Re ve nue Ma na ge me nt using Thompson Sa m pling

HBS Co mmo n Co nnecti o ns 2017
J o i nt S tati sti cal M eeti ng (JS M ) 2016
INFORM S Internati o nal Co nference 2016
INFORM S A nnual M eeti ng 2014

A na l yz i ng Scri p Syst e ms
INFORM S A nnual M eeti ng 2011, 2012, 2013
POM S A nnual Co nf erence 2012
M IT, S l o an S ch o o l o f M anagement 2012

P ROFESSIONA L SERV ICE

Doctora l A dvisi ng
Emi l y M o wer ( Harvard Kennedy S cho o l ) 2 0 1 6 - present
M i chael Yo ung ( HBS ) 2 0 1 6 - present
Ehsan Val avi ( HBS ) 2 0 1 6 - present

Se ssion Cha ir
INFORM S A nnual M eeti ng 2014, 2016, 2017
POM S A nnual C o nf erence (2 sessi o ns) 2016

Journa l Re fe re e
M anagement S ci ence 2015-2019
M anuf acturi ng & S ervi ce Operati o ns M anagement 2016-2018
2 0 1 6 & 2 0 1 7 M& SO M Meritorious Serv ice Award
Operati o ns Research 2015-2018
Pro ducti o n and Operati o ns M anagement 2015-2017
Euro pean J o urnal o f Operati o nal Research 2015, 2018
Nati o nal S ci ence Fo undati o n (pro po sal eval uati o n ) 2017

Ot he r
HBS A dvi so ry Gro up f o r Research Co mputi ng 2018-2019
HBS TOM Facul ty Recru i ti ng Co mmi ttee M ember 2017-2019
HBS S TA RT Ori entati o n Pro gram – Panel Parti ci pant 2018
HBS Facul ty Integrati o n Co mmi ttee M ember 2017
HBS TOM Do cto ral Recrui ti ng Co mmi ttee M ember 2017
M S OM S tudent Paper Co mpeti ti o n Judge 2017-2018
HBS TOM U ni t Research Day Co - Co o rdi nato r 2016
M IT Reso urces f o r Easi ng Fri cti o n and S tress (REFS ) 2011-2015
M IT Operati o ns Research Center S emi nar S eri es Co o rdi nato r 2013
INDU STRY EXP ERIENCE

A l va re z & Ma rsa l , A tl anta, G A 2007 - 2010

O p erat ions & Sup p ly Ch ain Manag em ent Consultant

U P S Suppl y Cha i n Sol utions , A l pharetta, G A 2005 - 2006

Project Manag er , Transp ortation Solutions

Ce nt ra l Int e l l i ge nce A ge ncy, Langl ey, V A 2004

I nd ust rial Eng ineering I ntern , Top Secret Security Clearance
Earned the CIA ’s Excepti o nal Perfo rmance A ward.

HONORS & A WA RDS

Fi nal i st, M & S OM Best Paper A ward

INFORM S Revenue M anagement and Pri ci ng S ecti o n Practi ce A ward
M IT Graduate S tudent A ward fo r Excel l ence i n Eng i neeri ng S ystems Teachi ng
Fi nal i st , INFORM S Inno vati ve A ppl i cati o ns i n A nal yti cs A ward
Fi nal i st, IBM S ervi ce S ci ence Best S tudent Paper A ward
M & S OM M eri to ri o us S ervi ce A ward
Geo rgi a Insti tute o f Techno l o gy Presi dent’s S cho l ar
Central Intel l i gence A gency ’s Excepti o nal Perfo rmance A ward

MEDIA

Lessons from t h e Sush i Conv ey or Belt. Harvard Busi ness Revi ew. Jul y - A ugust
2 0 1 7 . Page 2 8 .

H id ing P rod uct s From Custom ers May U ltim ately Boost Sales. Harvard Busi ness
S cho o l Wo rki ng Kno wl edge. M arch 2 0 1 7 .

I nnov at iv e Business/ I T Solutions: Q & A. IBM Retai l Industry C - S ui te S tudy.

J une 2 0 1 6 .

Facult y Q & A: Price Ch eck . Harvard Busi ness S cho o l A l umni Bul l eti n .
M arch 2 0 1 6 .

H ow D o You Pred ict D em and and Set Prices For Prod ucts N ev er Sold Before?
Harvard Busi ness S cho o l Wo rki ng Kno wl edge. December 2 0 1 5 .

Analy t ics in O nline Flash Sales: D em and Forecasting and Price O p tim ization .
INFORM S Onl i ne. Decem ber 2 0 1 5 .