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  • Email Marketing

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    Sateesh Kumar
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    Email marketing is a cost-effective way to promote a business by sending targeted emails and newsletters. There are three main types of emails: transactional emails sent after purchases with order details, newsletters to maintain customer relationships with updates, and promotional emails about sales, offers, and other deals. Newsletters aim to keep customers informed and involved beyond just promotions to foster long-term relationships.

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    Email marketing is a cost-effective way to promote a business by sending targeted emails and newsletters. There are three main types of emails: transactional emails sent after purchases with order details, newsletters to maintain customer relationships with updates, and promotional emails about sales, offers, and other deals. Newsletters aim to keep customers informed and involved beyond just promotions to foster long-term relationships.

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    © All Rights Reserved
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    25 views1 page

    Email Marketing

    Uploaded by

    Sateesh Kumar
    Email marketing is a cost-effective way to promote a business by sending targeted emails and newsletters. There are three main types of emails: transactional emails sent after purchases with order details, newsletters to maintain customer relationships with updates, and promotional emails about sales, offers, and other deals. Newsletters aim to keep customers informed and involved beyond just promotions to foster long-term relationships.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    SMIM-Sunday

    Submitted by: Sateesh Kumar (35555)


    Email Marketing: Sending e-mails and newsletters about any product or service to
    highly targeted audience to promote the business. It is a cost effective marketing
    tool and the results are quantifiable and measurable.
    Types:
    1. Transaction E-mails: It is a confirmation email received after making an online
    purchase which usually includes the name of the product ordered, cost, units,
    mode of payment and delivery time.
    2. Newsletters: They contain information other than promotional messages to
    keep the customer updated and involved for the sole purpose of making long
    term relationships with customer.
    3. Promotion E-mails: Informing customers about sale discounts, new offers, or
    any other promotional activity.

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