Al-Al-Ghazi Tractors Limited was incorporated in 1983, as a

culmination of the then government’s desire to bring in the

private sector to join hands with the public sector – as public-
private enterprise - under a seven year management
contract to the private Ghazi Tractors Limited was
incorporated in 1983, as a culmination of the then
government’s desire to bring in the private sector to join
hands with the public sector – as public-private enterprise -
under a seven year management contract to the private .

The Al-Ghazi Tractors Limited (AGTL), was incorporated in

1983, Located in Dera Ghazi Khan, Punjab, Pakistan. Al-Ghazi
Tractors's plant for the manufacture of Fiat Tractors in
collaboration with Fiat New Holland. In 1991, Al-Futtaim
Group of Dubai took over the management control of Al-
Ghazi Tractors. Its corporate Head Office is in Karachi,
Pakistan.
Al-Ghazi Tractors manufactures 4 models of Fiat tractors
{now called New Holland} 1) New Holland 480S 2) New
Holland 640 3) New Holland 640S 4) Ghazi

Strengths:
AGTL has the distinction of bring the first automobile
industry in Pakistan to earn theISO-9002 recognition. This
major advance of tuning up the production activitiesthrough
ISO9000 has put in place a system of sound quality activities
and crossfunctional intergrated process through out the
company.
•
Their manufacturing plant is the symbol of engineering
dynamics the AGTL plznt at
D.G Khan.
•
Their 3% parts are make locally.
•
Lower cost producers of high quality products.
•
For customer satisfaction AGTL has dotted whole country
with large dealernetwork(100 dealers and 1000 customer
care service center) customer care center andtractor
workshop.
•
AGTL has won the following rewards which adds to their
strengthens.
1- top companies performance awards.
2.Corporate excellence awards
3.best calender awards
4.golden jubilee award
• Their worker commitment to their organization is also their
great strenth. • Quality products with strong threshing
power.

Weakness:
As AGTL is currently market leaders, they are few
weaknesses as compared to strengths.
Low advertising budget as compare to competitors.

Oppurtunities,;
They are looking forward to capture market with more
diversification in the product. Through introduction of new
product and they think that product will become market
success in the future, as they are delivery all, that which is
demanded by the customer.

Threats:
New model introduce by competitor having turbo charge
whose major advantage is that it result in less consumption
of fuel. • Sales tax if implemented by the government than it
will increase the price and it will not be benificial for
organization as it will reduce the total sale. • Government
has plan to import duty free tractors from Russia which are
less costly then FIAT quality products.