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University of Illinois Press, Society For Ethnomusicology Ethnomusicology
University of Illinois Press, Society For Ethnomusicology Ethnomusicology
University of Illinois Press, Society For Ethnomusicology Ethnomusicology
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VOL. 41, NO. 2 ETHNOMUSICOLOGY SPRING/SUMMER 1997
Mozart in Mirrorshades:
Ethnomusicology, Technology,
and the Politics of Representation
T imescience
travel is perhaps one of the most widely encountered themes in
fiction and, in the cyberpunk sci-fi story "Mozart in Mirror-
shades" (Sterling and Shiner 1985), the idea of changing history is given an
ironic postmodern twist. In this irreverent tale of the collision of European
highbrow and American lowbrow cultures, time is not a single thread run-
ning from the past through the present and into the future. Instead it is mal-
leable, with infinite possibilities: changing the past simply creates an alter-
native thread of time while our own remains unaffected. Thus, time
travelers could do whatever they wanted, altering and corrupting the past
without the danger of a temporal paradox or some other threat to their own
present. In such a scenario, history itself is the object of economic exploi-
tation and expansion, offering a virtually limitless supply of natural and
cultural resources while also providing an abundance of cheap industrial
labor as well as a vast market for inexpensive and disposable manufactured
goods. In a nutshell, the past becomes the future's third world.
To summarize the story, Mozart's life is radically and irrevocably altered
with the arrival of rapacious time-traveling technocrats (ostensibly from
America's near future). With their considerably superior technology and
scientific knowledge, the time travelers proceed to extract the natural and
cultural resources of 1775 Europe. In two years, they build several gigantic
petrochemical refineries with pipelines reaching oil reserves throughout the
planet, bringing their own heavy equipment from the future and employing
local labor from the past. In exchange, they offer cheap manufactured goods,
commodifiable technology, and limited scientific knowledge to the natives.
The past thus becomes "modernized" with electricity, electronic gadgetry,
mass media, popular culture, and twenty-first-century fashion.
206
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Mozart in Mirrorshades 207
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208 Ethnomusicology, Spring/Summer 1997
define it according to several essays by Andrew Ross (see, for example, Ross
and Penley [1991] and Ross [1991]). Ross argues that the recent media and
information technologies have given rise to new communities and forms
of cultural practice. The term technoculture, according to him, describes
social groups and behaviors characterized by creative strategies of techno-
logical adaptation, avoidance, subversion, or resistance. Furthermore, Ross
argues that "it is important to understand technology not as a mechanical
imposition on our lives but as a fully cultural process, soaked through with
social meaning that only makes sense in the context of familiar kinds of
behavior" (1991:3). Technology, then, is not simply the social and personal
intrusions of big science made manifest; it also permeates and informs al-
most every aspect of human experiences.
"Mozart in Mirrorshades" brings this argument closer to home. With a
postmodern juxtaposition of nostalgia for the past and cynicism about the
future, old world tradition and "brave new world" technoculture are
brought into direct conflict in the body of Mozart. The story thus drama-
tizes the often adversarial relationship between technology and culture,
particularly the new media technology and what is considered "traditional"
culture. Extending Ross's concept of technoculture further, I want to ar-
gue that changing technologies implicate cultural practices and epistemolo-
gies involving music-and not only popular music. It is important to note
that, even while we may deny its power over us, electronic technology is
rapidly becoming the primary means through which we experience mu-
sic. Increasingly, the CD or cassette (or phonograph) recording is no longer
supplemental to the experiencing of live musical performance. More often
than not, it is the reverse: mediated performance has now become the
originating source for experiencing a given music. Furthermore, a great deal
of music is now more commonly conceived with this same audio technol-
ogy in mind, created to be experienced through the home stereo or the
radio rather than through live performance. As Paul Theberge argues, "elec-
tronic technologies and the industries that supply them are not simply the
technical and economic context within which 'music' is made, but rather,
they are among the very preconditions for contemporary musical culture,
thought of in its broadest sense, in the latter half of the twentieth century"
(1993:151; my emphasis).
Thus, because of the far-reaching implications of musical technoculture,
we must consider a broad spectrum of practices and epistemologies-not
only techno-musical sub- and countercultures, but behaviors and
knowledges ranging from traditional institutions on the one hand to con-
temporary music scholarship on the other. By examining technocultures
of music, we can overcome the conventional distinction, even conflict,
between technology and culture, implicit especially in studies of "tradi-
tional" musics in the field of ethnomusicology.
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Mozart in Mirrorshades 209
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210 Ethnomusicology, Spring/Summer 1997
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212 Ethnomusicology, Spring/Summer 1997
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Mozart in Mirrorshades 213
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214 Ethnomusicology, Spring/Summer 1997
In the case of Deep Forest, the musical and texted narratives "speak"
for the expropriated and muted Pygmies, disempowering them as discur-
sive objects but, at the same time, enrolling them as rhetorical allies and
passive musical collaborators. With Western state-of-the-art technology, the
artists and producers have positioned themselves as curators of a docile
Pygmy culture-they even vow to donate part of their profits to "The Pygmy
Fund" and urge their fans to do the same-and high-tech plunderphonia is
now justified in the names of global ecology and cultural preservation.
Everyone is happy! The Pygmies are the recipients of post-colonial West-
ern concern and munificence, the recording artists and producers gain fame
and fortune, and the listener is transformed into a social activist through
the simple act of consumption.
Deep Forest defines itself not as a band but as "a concept, a state of
mind." Meditative music like that of Deep Forest and romantic sentiments
toward disappearing ecology and peoples are usually the domain of New
Age artists and aging rock stars. Indeed, it is astounding that such ideas are
found on this album considering that the Deep Forest project arose out of
the Euro-American urban techno-dance scene. One can hardly imagine a
community further removed from traditional culture and the concerns of
rainforest ecology. Yet recordings like Deep Forest, with an emphasis on
soothing and often exotic sound sculptures, are increasingly popular among
techno fans. Such recordings are identified as "ambient" techno, intended
originally as music for cooling down from the hypnotic effects and physi-
cality of techno rave events and dance clubs. Generally, world music is now
part of the technological "primitivism" of both New Age and techno ambi-
ent music, both often appropriating the musical Other for exotic, medita-
tive sound sculpturing. Another album, entitled Ethnotechno (1993, Wax
Trax! Records Inc), is made up of a collection of various techno-music art-
ists combining sampled world musics with a synthesized techno beat. In
the liner notes, the compiler, Scott Taves, defines ethnotechno as "ethnol-
ogy and technology" and the collection is described as: "World musics and
ancient cultures interface with state of the art music machines in the elec-
tronic underground. Nothing too precious or academic will be allowed
here. A global outlook and a lust for futuristic groove is the bottom line.
Welcome to Ethno-Techno, Sonic Anthropology Volume 1."
In this case, the artists are not presented as advocates for endangered
cultures and ecologies but as travelers in a rich world of musical diversit
made accessible through the technology of digital sampling. There is no
moralizing over disappearing forests and musical traditions. Instead, th
"authentic" sounds of traditional world music are incorporated into the
technological artificiality of synthesizer and drum machines to create "sonic
anthropology" where the listener can "travel" to exotic acoustical spaces
On the cellophane wrapper is a sticker stating, "75 minutes of pan-globa
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Mozart in Mirrorshades 215
electro bliss." The various cuts, similar to the Deep Forest projec
non-Western sampled sounds and music in new compositions but
original material left recognizable to the untrained ear. That is,
with basic world music background will likely be able to identif
ample, the Tuva throat-singing in the piece "Alash (When I Graze M
tiful Sheep)" by Juno Reactor.4 The pleasure of listening to recordin
these is not in cultural advocacy, despite the rhetoric of the De
project; nor is it to provide the listener with a kind of "authentic"
experience, as with many New Age music compositions employi
musics and/or natural sounds. Instead, the pleasure of such tech
ent music lies in the technological artifice itself-in "natural" so
music) being made "un-natural" through sequencing in the conte
thesized rhythms and sounds.
Digital sampling is also heard increasingly in non-Western
music. In Indonesia, for example, digital technology and sample
bytes from American television, radio, and pop music, are ofte
sometimes ingenious and startling ways. Technology often carries a
ent, often ambiguous, set of meanings, usually related to the fear o
ernization and secularization (particularly in Islamic societies) al
a desire for modernization. In Javanese shadow theater performance
region of Banyumas, musicians sometimes use a Cassio keyboard
tion to the gamelan, for creating sound effects to accompany action
Interestingly, they refer to this as musik (referring to Western
distinguish it from the music of the gamelan (known as krawita
donesian popular music, sampled sounds and high-tech musical instr
are used in the creation of a recent sub-genre called disco-dangd
identifies the parent genre, dangdut, is the instrumentation (fea
Indian tabla-like sound), the musical influence from both Indian
sic and American rock, and most importantly, the stressed fourth a
beats in a four-beat meter. Disco-dangdut continues to have mos
characteristics but with a faster beat along with the addition of syn
sound and digital sampling. Particularly interesting is the playf
sampled material, usually voice sounds (ranging from simple vo
whole phrases as well as hissing and sighs), to add a complex te
interlocking vocal parts-very much like the traditional pr
senggakan (non-texted vocal calls) in rural gamelan music perf
In this case, technology has provided local artists with the means fo
ploying traditional ideas in new musical contexts.
Audio Simulacra
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216 Ethnomusicology, Spring/Summer 1997
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Mozart in Mirrorshades 217
Conclusions
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218 Ethnomusicology, Spring/Summer 1997
struggle-in the realm of world music, the struggles are acted out in terms
of cultural ownership, musical authenticity, and intellectual authority. While
it is true that media technologies were developed in the interests of indus-
try and corporate profit, and for the purposes of domination and exploita-
tion (Penley and Ross 1991 :xii), they are also becoming more standardized,
accessible, and widely disseminated-and the corporate control over their
use increasingly decentralized.6 In other words, although the media tech-
nologies may be a facet of larger hegemonizing and homogenizing forces,
their accessibility and availability provide people with more means to cope
with, even to resist or subvert those same forces.
In this article, I have proposed some new understandings of musical
culture where the concept of "culture" itself is radically reconfigured in
terms of ever-expanding, increasingly sophisticated media and informational
technology. What we need is an ethnomusicology of technoculture, the
ethnomusicological study of such reconfigured cultures. My purpose is to
break from past conventions of examining only folkish or high art "tradi-
tions" of music. As world music (whether popular or folk or high art) be-
comes increasingly implicated in the globalization of advanced audio tech-
nologies, the field of ethnomusicology will have to adapt to changing ideas
of musical authenticity, cultural representation, and intellectual authority.
It will be the work of the ethnomusicologist to analyze and explain the
cultural negotiations involved with the global intersections of traditional
musics, popular desires, and technological possibilities.
Notes
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Mozart in Mirrorshades 219
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