NBOP N067 Ad

CEN/CLC NBOP New Business Opportunity Platform

Brussels, 20th April, 2012

One solution to the development of

new standardisation activities

Prassi di Riferimento – UNI/PdR

Ruggero Lensi
External relations, new business and innovation
External relations, new business and innovation Unit

• to support UNI President in the development of UNI strategic and

political plan
• to establish, develop and maintain relations with:
o national Public Administration (central, regional and local level)
o Industry, sme and professionals
o consumers and societal stakeholder
• to support the market in the study of new standardisation areas
(identification of market needs, potential interested stakeholders)
• to organize and support the organization of forums, workshops and
events on specific strategic topics, in order to highlight the state of
the art and standardisation potential future developments
• to identify and manage specific projects, developed on the basis of
mutual agreements among stakeholders (pre- and post- standard)
• to manage UNI brand and comunication (web, social network, media)
Marketing approach

1. The activity is managed with the specific aim of developing

external relations in a pro-active and systematic way, directly
approaching the market and new potential stakeholders
2. The systematic approach to new standardisation activities is
carried out on the basis of a methodical “mapping”, for
identifying existing potentials
3. The pro-active approach implies the ability of guiding and
coaching the market in order to identify priorities and needs
on the basis of a dialogue with the stakeholders
4. Pre- and post- standardization phases (development of
topics and application of standards)
Standard e State of the Art
Consensus

Producer User

State of the Art

 Innovation

Application of Standards Revision of Standards

State of Art Best practice

= NORMA = PRASSI
A technical specification, guidance or best practice document
developed on the basis of specific market stakeholders
requests.

The aim is to meet rapidly market needs, in fields which are

particularly innovative or not ready enough to develop full
standards.

(Italian national version of a CWA concept)

 STUDY

AGREEMENT

KICK OFF
 DRAFTING

APPROVAL

PUBBLICATION

REVISION
Thanks, Danke, Merci, Gracias, Grazie

Ruggero Lensi
Direttore Relazioni esterne,
sviluppo e innovazione

E-mail: r.lensi@uni.com
Tel: +39 02 70024441