Professional Documents
Culture Documents
CITATION Kas06 /L 1033
CITATION Kas06 /L 1033
statement of various companies and CSR is also practiced because government and customers
are expecting additional moral works from the firms[ CITATION Kas06 \l 1033 ].
CSR is very important for the corporations because CSR did not help to fascinate customers but
it also help to inspire the employees and improves the organizational performance and help the
organization for long-term existence[ CITATION Dru96 \l 1033 ]. Good CSR actions and activities
helps to enhance the trustworthiness and loyalty of employees as well as the customers towards
the organizations it is also linked with the improved financial performance of the organizations.
Researchers have found that the companies who care about their environment and practices good
CSR actions have more productive employees according to [ CITATION Gil94 \l 1033 ] and[ CITATION
Zam96 \l 1033 ]. For this purpose banks needs support from their customers in order to get this
support banks must focus on their quality and services and enhance their organizational
performance, through creating good working environment and making sure that their employees
Banking sector plays very significant part in enhancing economy of the country, since they are
the leading player of the economy and they also fulfill their social responsibilities which includes
(Ethical, social, legal and philanthropy). Many researchers advised to use corporate social
responsibility in order to build good relation with employees and other corporations in order to
achieve enhanced organizational and employee performance, because poor quality of work from
the employees effects the performance of the whole organization [ CITATION ILO12 \l 1033 ].