 Title: DTH/Cable Services v/s Online Streaming Platforms – What does the Indian audience

prefer?

 Objective: To determine the preference of Indian customers between DTH/Cable service

providers like DishTV, TATA Sky or Online Streaming Platforms like Netflix, Hotstar etc.

 Research Questions:

1. Age –
2. Gender –
3. Income –
4. Maritial Status –
5. Kids, Y/N –

6. How likely are you to subscribe to an online streaming platform?

7. How likely are you to subscribe to a DTH/Cable service provider?

8. What do you prefer to watch on online streaming platforms?

9. What do you prefer to watch on DTH/Cable services?

10. Which medium do you use to watch online streaming platforms?

11. Which medium do you use to watch online streaming platforms?

12. How do you subscribe to your online streaming platform(s) – Annually or Monthly?
13. How do you subscribe to your DTH/Cable Service Provider(s) – Annually or Monthly?

14. How many DTH/Cable connections do you have?

15. How many online streaming platforms do you have a subscription to?

 Survey Instrument: Questionnaire

 Source: Social Media Platforms, Sharing via E-mail and Whatsapp etc., Snowball Sampling

 How do you think that the survey question responses will be able to answer the research
questions?: By noting the responses on a likert scale, we will be able to determine
empirically the preferences of the consumer with regards to DTH/Cable and Online
Streaming Platforms.