ANALYTICS & DATA MASTERY

AND CERTIFICATION CL ASS

 funnel metrics
KEY METRICS DRILL DOWN METRICS

New Visitors Branded Search

GOALS:
% New Visitors Share of Search
- Acquire New Visitors
New Direct Visitors Content Bounce Rate
TOFU Content Traffic Split - Segment New Visitors
Total Pixeled Audience
- Company Branding Initiatives

WHERE WE ARE
Retargeting Lists Inbound Links
Pages/Visit
Average Session Length

KEY METRICS DRILL DOWN METRICS

Visitor Recency Blog Comments GOALS:

- Drive Visitors Back to Your Site

IN THE
Banner Click % Individual Post Banner Click %
MOFU New Leads Generated Social Media Followers - Convert Visitors into Leads
Returning Direct Visitors Number of Social Shares - Build Social Media Channels
Retargeting Lists New Leads Generated

KEY METRICS DRILL DOWN METRICS

Days to Conversion Promo Email Metrics

Unit Types Sold GOALS:
Individual Funnel
Average Order Value Conversion Rates - Convert Leads into Customers
BOFU Cumulative Conversion Offers Traffic Split - Maximize Funnel Conversions

FUNNEL
Rate for Media Funnels Offers Bounce Rate - Maximize Initial Conversion Value
Revenue Per Visit
Retargeting Lists

KEY DRILL DOWN

METRICS METRICS
GOALS:
Membership On/Off Report Newsletter Email Metrics - Turn Customers into Repeat Customers
Traffic ROI Report Cohort Analysis - Maximize Member Value
Retention Report Reputation Score
- Reduce Customer Churn
Refund Report CLV
Returning Leads Generated Buyer Recency & Frequency - Company Branding Initiatives

@jtrondeau DIGITALMARKETER
MIDDLE FUNNEL
GOALS GOAL:
EVALUATION
@jtrondeau
 VISITOR RECENCY
HOW FREQUENTLY DO VISITORS COME BACK

BANNER CLICK %

MIDDLE FUNNEL HOW WELL IS YOUR CONTENT CREATING INTEREST

LEADS GENERATED

METRICS HOW MANY LEADS ARE YOU GENERATING

RETURNING DIRECT VISITOR COUNT

RETURNING VISITORS WHO ARE LOOKING FOR YOU

RETARGETING LISTS
SEGMENTATION AND OFFER AWARENESS
@jtrondeau
 WEB ANALYTICS
FOR CONTENT ENGAGEMENT INFORMATION
WHERE WE’LL CRM

LOOK LEAD COUNT

PPC CHANNELS
FOR RETARGETING DATA

@jtrondeau
VISITOR
RECENCY
BANNER
CLICK %
 LEADS
GENERATED
DIRECT VISITOR
COUNT
RETARGETING
AUDIENCES
MIDDLE OF FUNNEL
DEEP DIVE METRICS
 SOCIAL MEDIA FOLLOWERS
ARE YOUR SOCIAL PROPERTY AUDIENCES GROWING?

MIDDLE FUNNEL SOCIAL SHARES

IS YOUR CONTENT CREATING ADVOCATES?

METRICS # OF COMMENTS
HOW ARE PEOPLE RESPONDING TO YOUR CONTENT

BANNER CLICK % AT POST LEVEL

DO YOUR OFFERS MATCH YOUR CONTENT?

@jtrondeau
 WEB ANALYTICS
FOR CONTENT ENGAGEMENT INFORMATION

WHERE WE’LL SOCIAL MEDIA PLATFORMS

TO REVIEW YOUR AUDIENCE GROWTH

LOOK YOUR WEBSITE

COMMENTS ON YOUR CONTENT

3rd PARTY TOOLS

BUZZSUMO TO SEE SOCIAL VIRALITY
@jtrondeau
SOCIAL MEDIA
FOLLOWERS
 TOTAL 

PIXELED AUDIENCE
& RETARGETING LISTS
SOCIAL
SHARES
 BLOG
COMMENTS
 BANNER CLICK %
AT THE POST LEVEL
 APPLYING
MIDDLE OF FUNNEL
METRICS
 EVALUATION
TRANSFORM VISITORS INTO POTENTIAL BUYERS
MIDDLE OF AND LEADS

FUNNEL DRIVE RETURN VISITS


ENSURE NEW VISITORS ARE COMING BACK TO

GOALS YOUR SITE

BUILD SOCIAL MEDIA CHANNELS

TURN SITE VISITORS INTO SOCIAL FOLLOWERS

@jtrondeau
KITCHTOOL.C0
Small or New Business
 KEY METRIC: RETURNING DIRECT VISITORS

CRITICAL MOFU HOW MANY VISITORS REMEMBER YOU AND COME BACK

METRICS
KEY METRIC: LEADS GENERATED
HOW MANY NEW LEADS ARE YOU GETTING

DRILL DOWN METRIC: SOCIAL MEDIA FOLLOWERS

ARE YOUR SOCIAL PROFILES GROWING

@jtrondeau
YOURHOMEFIT.CO
Digital Business with Diverse Offerings
 KEY METRIC: BANNER CLICK %
HOW WELL DOES YOUR CONTENT TURN VISITORS INTO LEADS

CRITICAL MOFU KEY METRIC: VISITOR RECENCY

HOW LONG DOES IT TAKE VISITORS TO RETURN TO YOUR SITE

METRICS KEY METRIC: LEADS GENERATED

HOW MANY NEW LEADS ARE YOU GETTING (AND FOR WHAT
PRODUCTS)

DRILL DOWN METRIC: SOCIAL MEDIA FOLLOWERS

ARE YOUR SOCIAL PROFILES GROWING

@jtrondeau
 DAVESCARS.CO
Service and Brick & Mortar Businesses
 KEY METRIC: RETURNING DIRECT VISITORS
HOW MANY VISITORS REMEMBER YOU AND COME BACK

CRITICAL MOFU KEY METRIC: VISITOR RECENCY

HOW LONG DOES IT TAKE VISITORS TO RETURN TO YOUR SITE

METRICS KEY METRIC: LEADS GENERATED

ARE YOU CONVERTING SITE VISITORS INTO LEADS

DRILL DOWN METRIC: SOCIAL MEDIA FOLLOWERS

ARE YOU BUILDING YOUR SOCIAL PROFILES

@jtrondeau
 REMEMBER
You Know Your Business BEST - Pick
and Choose Metrics that Matter for
Your Business