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Cremica Biscuits
Cremica Biscuits
Cremica Biscuits
RAHUL GUPTA
BISCUITS VARUN BHARDWAJ
SHAILENDER CHOUDHARY
SANDEEP SINGH
PARITOSH SACHDEVA
Industry outlook
• Biscuits market in India : Rs 9,000-crore (Rs 90-billion)
• Indian biscuit industry is the 3rd largest industry , just behind U.S.A.
and China.
HISTORY
• The Cremica group, a widely diversified food products company
from India, is an acknowledged frontrunner in both food retailing
and foo service industry.
• Established by MRS. BECTOR, a passionate food enthusiast, three
decades ago.
• Cremica has emerged as a preferred consumer brand and a
leading supplier to Indian and global food majors.
• Started in 1978.
• In the year 1997 seeing the quality
of the products being manufactured
McDonalds approached Mrs. Bector
for supplies of various products
i.e. buns, liquid products and
batters & breading.
Major Companies
Britannia
Parle
ITC
Priya Gold
Mc Vitties
Cremica
Horlicks
SWOT Analysis
Strengths Weaknesses
Opportunities Threats
Place Promotion
Cremica has 2 manufacturing unit
one in PHILLAUR (Punjab) and other
in UNA (HP) Motivation to the dealers
• Sample Size:- The sample size for the study was taken to be 100.
Branded - 78
Bakery - 22
Ques.2) How often do you eat biscuits:-
EVERYDAY- 60
OCASSIONALLY- 25
SNACKS - 15
Ques.3) Out of the following which type of biscuit you
prefer?
Cream – 35
Salty – 18
Cookies – 35
Digestives - 12
Ques.4) Before buying biscuits which factor do you
consider :-
Brand – 18
Availability – 18
Taste - 64
Ques.5) Which Brand you normally Prefer -:
Britannia – 45 Cremica – 12
Parle – 17 Others - 9
Sunfeast – 17
Ques.6) Why Not Cremica?
Brand Taste
Availability Price
Current Scenario
Cremica’s turnover is 380 crore whereas 65% of the revenue is
contributed by biscuits.
Leadership Position : No. 3 in Punjab
No. 2 in Himachal
No. 3 in J&K