AP 13 – EV 04 “ESTRATEGIA E- MARKETING”

FRUPOSA S.A

PRESENTADO POR:
RAFAEL ANDRES ROJAS LUGO
EVIDENCIA
AP13-04

SERVICIO NACIONAL DE APRENDIZAJE – SENA

TECNOLOGIA EN GESTION DE MERCADOS
REGIONAL RISARALDA
2019
2.
Ingrese al objeto de aprendizaje The Market Thing: “E-MARKETING”, que se
encuentra en la actividad de Proyecto 13: “Implementar el plan de distribución y venta
del producto o servicio”. Descargue el documento contenido en la sección “Let’s
listen”. Responda las preguntas de verdadero/falso y tome capturas de pantalla tanto de
las preguntas como del resultado final

Lea el documento sobre e-commerce, contenido en la sección “Let’s read”. Luego,

ubique las palabras en las oraciones que se encuentran incompletas. Tome capturas de
pantalla tanto del ejercicio realizado, como del resultado.
En la sección “Vocabulary”, desarrolle la sopa de letras contenida, tome una captura de
pantalla de las respuestas

Explain how your product would be affected if offered online

Online sales require an adaptation both at the level of tools and business management. It
is necessary so that companies do not have risks, create a very complete content, not be
a page of low vision electronic commerce. The publications of its products is the key
and the window to the customers.

Now, it is important to keep in mind that electronic commerce is increasing, the risks
are greater when competing is for price and quality; Also in question of shipments.
Buyers or customers prefer platforms that save costs such as shipping to their
customers.
Finally, it is important to have good financial balances in the company, not believe that
costs are saved, because to open electronic commerce it is necessary to invest in paid
advertising, people who manage the interactions of the company, catalog each product,
and have a designer graphic that gives the appropriate image to each product.