STRATEGY

Apple’s product mix includes goods and services that are classified as, or
involves information technology. However, the company continues to
Product expand its product mix, creating the possibility of adding non-IT-related
products in this market segmentation. Apple main product line are Iphone,
Ipad, Ipod, Macbook, Apple Watch and accessories.

This element of the marketing mix sets prices, price points, and price
ranges for the company’s products. Apple Inc. uses the following pricing
Price strategies: Premium pricing strategy.
The premium pricing strategy involves offering products at a premium. In
theory, a premium is an amount that is applied in addition to the typical or
common price. In this regard, Apple’s use of the premium pricing strategy
sets high prices for its products. For example, in general, iPhones are more
expensive than Samsung smartphones.

This Apple Store will located at Dubai for their main store. First and
foremost, it is the most complex city that grown into modernization. The
Place modern and rapidly developing infrastructure of the country has an
important place among the reasons of why is Dubai is so attractive for
business. Today Dubai invests immense financial resources in its
development, it is the first Arab country, which uses the most advanced
technologies. All the information, services, communication and supply
systems have been established and operate in accordance with the best
world standards.

People will buy Apple product because they know the quality of the product.
Apple Inc is an American Multinational corporation and the second largest
People technology company in the world. Apple was founded by Steve Jobs. He
not only made our day to day lives easier and convenient, but they have
also taken the lead in technology innovation across made of the world’s
largest industries. Steve famously said, “People don’t know what they want
until we show it to them”. The stylish look of the Apple products is one of
the many reasons why everyone is so crazy about Apple products. Apple
products are so damn good looking that they must use high-quality
materials.
Apple Inc. promotes its products in various ways, involving different
communications channels and parties. In addressing this 4P element, the
Promotion company emphasizes the premium brand image and premium quality of its
products. The following communications tactics are in Apple’s promotional
mix, Advertising, Personal Selling, Sales Promotion. Apple Inc.’s marketing
mix includes advertising, such as on Google’s digital advertising network
and on technology news websites. The company has agreements with
various prominent websites to advertise and promote Apple products. In
addition, the company uses personal selling in the form of Apple Store
employees who provide product-specific information in the aim of
convincing store visitors to make a purchase. Also, this element involves
sales promotion, which usually happens at the Apple Store locations and
authorized reseller locations. For example, some locations offer old models
at discounted prices when bundled with larger or more expensive products.