BUSINESS RESEARCH METHODS

COMPONENT 2 : RESEARCH PROPOSAL (20%)

LECTURER NAME : MADAM MAZLOMI INURUL AKMAR HJ.MOHD NOR

TITLE: PRODUCTS QUALITY IN 99 SPEEDMART AROUND PETALING JAYA

NAME MATRIC NUMBER

1.DHARUMA SEELAN A/L SANKER UDC180182

2.IMAN ATIKA JAMALUDDIN UDB180212

3.NOR SHUHADA BINTI SHAMSUL BAHRI UDB180103

4.NURUL BADRIAH BINTI ZAIMANI UDC180119

5.FARRA ANISHA BINTI AMRAN UDB180031

TABLE OF CONTENT

PAGE
NO. TITLE NUMBER

CHAPTER 2 : LITERATURE REVIEW

1. 2.0 INTRODUCTION

2. 2.1 THEORY OR MODEL

3. 2.2 GENERAL LITERATURE RELATED TO TOPIC

4. 2.3 THEORETICAL FRAMEWORK

5. 2.4 SPECIFIC GENERAL LITERATURE

CHAPTER 3: RESEARCH METHODOLOGY

6. 3.0 INTRODUCTION

7. 3.1 RESEARCH METHOD

8. 3.2 DATA COLLECTION METHOD

9. 3.3 SAMPLING PLAN

10. 3.4 ANALYSIS PLAN

11. REFERENCES
CHAPTER 2 : LITERATURE REVIEW

2.0 INTRODUCTION
In essense, a literature review identifies, evaluates and synthesizes the relevant literature
within a particular field of research. It illuminates how knowledge has evolved within the field,
highlighting what has already been done, what is generally accepted, what is emerging and
what is the current state of thinking of the topic. In addition, within research-based texts such as
Doctoral thesis, a literature review identifies a research gap and articulates how a particular
research project addresses the gap.

Literature refers to a collection of published information materials on a particular area of

research or topic, such as books and journal articles of academic value. However, literature
review does not need to be inclusive of every article and book that has been written on your
topic because that will be too broad. Rather, it should include the key sources related to the
main debates, trends and gaps in your research area.

A review of literature presents much more than a summary of relevant sources. The act of
reviewing involves evaluating individual sources as well as individual sources as well as
synthesizing these sources in order to gain a broad view of the field. At this ‘field level’, a
literature review discusses common and emerging approaches, notable patterns and trends,
areas of conflict and controversies and gaps within the relevant literature. When it can clearly
observe this things, this can contribute to ongoing debates within the field.

In other words, when reviewing the literature, “not only researcher need to engage with a
body of literature”, researcher also need to be able to compare, contrast, synthesize, and make
arguments with that literature in ways that indicate a readiness to contribute to the literature
itself.
2.1 THEORY
2.2 GENERAL LITERATURE

Product Definition

According to Kotler and Armstrong (2012, p.248), Product is anything that can be offered to a
market attention, acquisition, use, or consumption that might satisfy a want or need.

Product Quality

According to Kotler and Armstrong (2012, p.254), Product Quality is the characteristics of a
product or service that bear on its ability to satisfy stated or implied customer needs. According
to Bowo , Hoyyi and Mukid(2013), Product quality is a relative measure of a good or service that
can give you an idea of how far the level of excellence of a product is able to meet customer
desires. 12 The quality of products is the understanding that the products offered by sellers
have more selling points that are not owned by a competitor product. Therefore, companies are
trying to focus on the quality of the product and compare it with the products offered by
competing companies.
2.3 THEORETICAL FRAMEWORK

DURABILITY

MANUFACTURE
BRAND
R

PRODUCT
QUALITY

According to the diagram, we could conclude that product quality are related to this three
variables :

i. Brand
ii. Durability
iii. Manufacturer

*present theory which explain problem under study exist? *

2.4 SPECIFIC GENERAL LITERATURE

BRAND

MANUFACTURER DURABILITY

PRODUCT
QUALITY

To identify the product quality in SpeedMart99, we have come out on several variables that can
be used to relate to one another. That is :

i. Manufacturer/materials

A study conducted by Albert Ha, Xiaoyang Long and Javad Nasiry (2015), a supply
chain with manufacturer encroachment in which product quality is exogeneous,
encroachment could make retailer better off.

ii. Brand

A study by Eugine Tofadzwa Maziriri (2017) assessed the influence of brand

awareness, brand association and product quality on brand loyalty and repurchase
intention among male customer of cosmetic brands in South Africa. This findings
indicated that product quality has a positive and significant influence on brand
loyalty. Another study by Eka Septiawan (2017) analyse that brand impact affect
product quality and promotion of interest of Honda Mobilio Automobile. It says that
the product quality has a positive influence on purchase decision of Honda Mobilio.
 iii. Durability

A study conducted by Laiq Muhammad Khan and Rizwan Ahmed regarding of

consumer perception of product quality on Chinese and Non-Chinese products. This
study is an attempt to compare the relative effectiveness of price and quality by using
a concept of perceived life and value used. It is found that the Chinese products are
perceived as perceived as price effective but the area of product quality requires
immediate attention because Chinese products are perceived as low quality.

HYPOTHESIS
The higher the availability of materials , the higher the product quality.
REFERENCES
1.
CHAPTER 3 : RESEARCH METHODOLOGY

3.0 INTRODUCTION
Research is a systematic investigative process employed to increase or revise current
knowledge by discovering new facts. It is divided into two general categories that is basic
research is inquiry aimed at increasing scientific knowledge and applied research is effort aimed
at using basic research for solving problems or developing new processes, products, or
techniques.
Methodology is a system of broad principles or rules from which specific methods or
procedures may be derived to interpret or solve different problems within the scope of a
particular discipline. Unlike an algorithm, a methodology is not a formula but a set of practices.

Research methodology is the process used to collect information and data for the purpose of
making business decisions. The methodology may include publication research, interviews,
surveys and other research techniques, and could include both present and historical
information.
3.1 RESEARCH METHOD
3.2 DATA COLLECTION METHOD
3.3 SAMPLING PLAN
3.4 ANALYSIS PLAN
REFERENCES

1. http://www.businessdictionary.com/definition/research.html
2. http://www.businessdictionary.com/definition/methodology.html
3. http://www.businessdictionary.com/definition/research-methodology.html