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  • Points of Parity of Nescafe and BRU

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    Nescafe and BRU target upper- and middle-class people looking to make coffee instantly. Both offer a wide variety of easy to prepare products under strong brand names with effective advertising. They have parity in their target segments, types of products, diversity of options, and brand strength.

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    Nescafe and BRU target upper- and middle-class people looking to make coffee instantly. Both offer a wide variety of easy to prepare products under strong brand names with effective advertising. They have parity in their target segments, types of products, diversity of options, and brand strength.

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    348 views1 page

    Points of Parity of Nescafe and BRU

    Uploaded by

    AS
    Nescafe and BRU target upper- and middle-class people looking to make coffee instantly. Both offer a wide variety of easy to prepare products under strong brand names with effective advertising. They have parity in their target segments, types of products, diversity of options, and brand strength.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Points of parity of Nescafe and BRU

    Points of parity of Nescafe and BRU


    Target group Target group is mainly upper- and middle-
    class people

    Segment Both are targeting people looking to make


    coffee instantly

    Type Easy and quick to prepare


    Market is wide spread
    Diversity Similar diversity in product line

    Strength Both the companies have good brand name,


    better advertisement strategy, and many
    flavours and varieties.

    The above mentioned table is made according to my opinion

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