Points of parity of Nescafe and BRU

Points of parity of Nescafe and BRU

Target group Target group is mainly upper- and middle-
class people

Segment Both are targeting people looking to make

coffee instantly

Type Easy and quick to prepare

Market is wide spread
Diversity Similar diversity in product line

Strength Both the companies have good brand name,

better advertisement strategy, and many
flavours and varieties.

The above mentioned table is made according to my opinion

points of parity are those elements that are considered mandatory for a brand to be
considered a legitimate competitor in its specific category. It is what makes consumer
consider your brand, along with your competitors. So before you work on identifying
your competitive advantage, you want to make sure you identify what it takes to be a
player in your category, and have all these points covered.
Through net