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  • Test Your Product Hypothesis: Steps

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    Rahul Nemiwal
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    The document provides guidance on testing a product hypothesis through a minimum viable product (MVP) experiment in 5 steps: 1) fill out a test questionnaire to define the problem, customer, riskiest assumption, MVP type, and metrics, 2) fill out a test plan with the hypothesis, metrics, and experiment, 3) set up tools like Google Ads and Unbounce, 4) run the experiment, and 5) adjust the product idea and retest if the hypothesis is not validated. The goal is to test the hypothesis in 1 week or less through an MVP experiment and use metrics to evaluate if the idea passes the test.

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    PM Course

    Original Title

    07-Test-Your-Product-Hypothesis

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    The document provides guidance on testing a product hypothesis through a minimum viable product (MVP) experiment in 5 steps: 1) fill out a test questionnaire to define the problem, customer, riskiest assumption, MVP type, and metrics, 2) fill out a test plan with the hypothesis, metrics, and experiment, 3) set up tools like Google Ads and Unbounce, 4) run the experiment, and 5) adjust the product idea and retest if the hypothesis is not validated. The goal is to test the hypothesis in 1 week or less through an MVP experiment and use metrics to evaluate if the idea passes the test.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    12 views1 page

    Test Your Product Hypothesis: Steps

    Uploaded by

    Rahul Nemiwal
    The document provides guidance on testing a product hypothesis through a minimum viable product (MVP) experiment in 5 steps: 1) fill out a test questionnaire to define the problem, customer, riskiest assumption, MVP type, and metrics, 2) fill out a test plan with the hypothesis, metrics, and experiment, 3) set up tools like Google Ads and Unbounce, 4) run the experiment, and 5) adjust the product idea and retest if the hypothesis is not validated. The goal is to test the hypothesis in 1 week or less through an MVP experiment and use metrics to evaluate if the idea passes the test.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    The Complete Product Management Course

    Test Your Product Hypothesis


    Design and run an MVP test to test your product hypothesis.

    Tip: Try to time box your idea to 1 week or less.

    Steps:
    1. Fill out Test Questionnaire to organize your thinking
    2. Fill out the test plan with your hypothesis, metrics, experiment
    3. Set up tools (i.e. Google ads, Facebook ads, Unbounce, Powtoons)
    4. Run experiment
    5. If test doesn’t pass, adjust product idea and retest

    Test Questionnaire

    What is the problem you are solving?

    Who is your customer?

    What is your riskiest assumption?

    What type of MVP can you create to test that assumption? (Landing Page? Concierge? Video?)

    How would you measure?

    Test Plan
    Hypothesis Metrics Experiment

    Did your idea pass the test?

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