Job Description of Position of project manager for Digital Marketing project

The digital marketing manager helps the organization to drive towards the organizational
mission and goals with the advent of technological trends. The project manager should
access, build and manage the digital marketing products that are necessary for the success of
the organization. They also, move the entire team towards the criteria that meets the
organizational demands. However, they check the necessary deliverables that will be helpful
for the completion of the project based on the time and budget evolved (Busca, 2020). Also,
they arrange the business goals by arranging the tasks within deadlines by escalating the
challenges in the workplace environment whenever required.

Stakeholders of Digital marketing project

The internal stakeholders who are associated with the firm are board of directors, manager for
sales manager for the project, marketing team, customer service team and Information
technology team. However, the external stakeholders who are associated with the firm are the
customers, competitors, suppliers, agencies and other industrial bodies.

Constraints in Digital marketing project

The most important constraint that is associated with the digital marketing project is to
become an expert by generating more traffic that contributes to the revenue of the company
on the whole.

Success Criterion for digital marketing project

The results and outcome that are associated with this digital marketing project can be
measured as it allows the personal manager to create the loyalty for the brand among the
customers.

Organizational Structure
 Project Manager

Marketing
Manager

Promotion and
Customer Service Marketing Product Planning
Advertising Sales Head
Head Research Head Head
Department Head

Employees Employees Employees Employees Employees

Advantages of organizational structure

The organizational structure of the digital marketing company has the following advantages
that contributes positively to the welfare of the organization.

 The organizational activities of the employees will be considered rational, stable and
predictable. This means the company can easily measure the outcomes of the
organization as the employees are creating the brand value among the customers.
 An orderly hierarchy can be obtained after the implementation of the organizational
structure. There are employees who are associated to the organization in a meaningful
sequence and the organization enables them to act with responsibility and with
accurate results.

Disadvantages of organizational structure

The organizational structure of the digital marketing company has the following
disadvantages that contributes negatively to the welfare of the organization.

 The fixed line of authority seems inflexible all the time and the employees feel
difficult to adapt to the changing needs and requirements of a digital marketing
company with the intervention of trends and technologies.
 When there are organizational structure, there will be strict and formal line of
communication that are adhered by the employees which may slow down or stop the
interpersonal skills.

Benefits of monitoring and controlling stage of project management life cycle

By monitoring and controlling the project management life cycle of the digital marketing
company, the following merits can be experienced.
  The stakeholders understand the requirement of the project
 The project manager takes care of the budget, schedules and other forecasting
methods.
 Also, they can manage the existing resources by managing the requirements of the
digital marketing company (Fatin, 2020).

Importance of project estimation cost and time

With the estimation on the project cost and time, the project manager of a digital marketing
company can schedule the tasks and assign the tasks with deadlines. Based on this
information, the company can make active contribution in anticipating the future costs to
assess the requirements of the firm.

Estimation method for project

I would suggest parametric model of estimating the projects in the digital marketing company
because this methods helps in auto calculating the detailed data of estimation based on the
previous organizational activities. Also, they help in developing a workplace value for the
company with robust data. Also, this is the most suitable method because there is a constant
change happening in the digital marketing world and it is difficult to estimate the data.

References

Busca, L. and Bertrandias, L., 2020. A Framework for Digital Marketing Research:
Investigating the Four Cultural Eras of Digital Marketing. Journal of Interactive Marketing,
49, pp.1-19.

Fatin, T. and Rahman, N., 2020. Measuring Digital Marketing Performance: A Balanced
Scorecard Approach. International Journal of Applied Management Theory and Research
(IJAMTR), 2(1), pp.1-15.