MASTER AAC, 1ST SEMESTER PROJECTS - 2019

SUGGESTED TITLES

1. Cultural and economic globalization: a brief presentation of the main characteristics of

globalization
2. The place held by multinationals within the context of globalization
3. The presentation of a well-known multinational company (preferably one that operates in
Romania): its business performance and intercultural challenges
4. The cost of globalization (positive and negative aspects of globalization)
5. Multinationals within the Context of Globalization
6. Multinationals: Communication Challenges and Opportunities Posed by an Intercultural
Work Environment
7. Managing Cultural Identities and Differences in Business
8. Business Communication Norms, Rituals, and Taboos across Cultures
9. The Japanese business culture
10. Outsourcing, Offshoring (favorite destinations of offshoring, advantages and
disadvantages, types of activities that can be outsourced/ offshored, etc.)
11. Tax Havens

NOTE. All the above titles are tentative. You are free to choose other titles that are not
included on the above list on condition they refer to topics discussed at the English seminar
this semester.

BIBLIOGRAPHY AND SUGGESTED READING:

1: CHECK OUT THE INTERNET FOR RELEVANT INFORMATION ON GLOBALIZATION and THE
(INTER)CULTURAL ASPECTS OF BUSINESS – especially the theories of Thomas Friedman, George
Ritzer (globalization, McDonaldization, the “flattening” world + the theories of Geert Hofstede, Fons
Trompenaars, Edward T. Hall, Richard Gesteland (about cultural differences and their relevance to business)
etc.
2: MAIN BOOKS ON THE SUBJECT OF CULTURAL DIFFERENCES
 Gesteland, Richard R. 1997. Cross-Cultural Business Bahaviour, Handelshojskolens Forlag,
Copenhagen.
 Edward T. Hall, 1989. Beyond Culture. New York: Anchor Books/Doubleday.
 Friedman, Thomas, 2005. The World is Flat, Farrar, Straus and Giroux.
 Hall, Edward T.1990. The Silent Language. Garden City, New York: Anchor Press/Doubleday
 Hall, Edward T. 1983.The Dance of Life: The Other Dimension of Time. Garden City, New York:
Anchor Press/Doubleday.
 Hall, Edward T. 1966. The Hidden Dimension. Garden City, New York: Anchor Press/Doubleday.
 Hall, E. T. & Hall, M. R. (1987).  Hidden differences:  Doing business with the Japanese. 
Anchor Press/Doubleday.
 Hampden-Turner, Charles and Trompenaars, Fons. 1997. Riding the Waves of Culture:
Understanding Diversity in Global Business, McGraw-Hill.
 Hofstede, G. (1991).  Cultures and Organizations.  Software of the Mind.  London, UK: McGraw
Hill.

 George Ritzer.1993. The McDonaldization of Society. Thousand Oaks, Ca.: Pine Forge Press.):