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  • Ripple Rebrand Presentation

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    Lark Spartin
    94 views25 pages
    The document provides feedback on branding for a company. It notes that the brand identity falls short and does not explain what the brand stands for. There is also not a lot of visual representation and the packaging looks similar to competitors. Research on the target market shows it is primarily women between 20-60 years old. The feedback received was that the packaging is bland, the brand is not understandable, and the package looks like a competitor.

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    Ripple Rebrand Presentation

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    The document provides feedback on branding for a company. It notes that the brand identity falls short and does not explain what the brand stands for. There is also not a lot of visual representation and the packaging looks similar to competitors. Research on the target market shows it is primarily women between 20-60 years old. The feedback received was that the packaging is bland, the brand is not understandable, and the package looks like a competitor.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    94 views25 pages

    Ripple Rebrand Presentation

    Uploaded by

    Lark Spartin
    The document provides feedback on branding for a company. It notes that the brand identity falls short and does not explain what the brand stands for. There is also not a lot of visual representation and the packaging looks similar to competitors. Research on the target market shows it is primarily women between 20-60 years old. The feedback received was that the packaging is bland, the brand is not understandable, and the package looks like a competitor.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 25

    “We strive to be

    healthy so we
    can get the
    most out of
    each
    breath. Life is
    about the
    journey, so let’s
    make the most
    out of it!”
    “When you drink Ripple,
    the positive impacts
    ripple through our world.
    Call it the Ripple Effect.”
    Brand Identity falls short
    (what do they stand for?)

    The text doesn’t explain


    what the brand is about

    Looks similar to competitors

    Not a lot of visual representation


    TARGET MARKET
    5
    DEMOGRAPHIC
    4.5

    3.5

    2.5

    1.5

    0.5

    0
    Women Men
    under 20 between 20-60 over 60
    Target Market Research

    4%
    9%

    31%
    bland packaging
    13% can't understand what the brand is about
    confusing text
    package looks like a competitor
    good packaging
    liked the logo
    17%

    26%

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