B.

Level of Satisfaction among Customers of Speedfast Trucking Delivery

Services

Table. Likers Scale on the Level of Satisfaction as to Services, Price, Place, and
Promotion

Arbitrary Statistical Limit Description Qualitative

Description
4 3.25 – 4.00
3 2.50 – 3.25
1.75 – 2.49
2
1 1.00 – 1.74

Table. Level of Satisfaction among Customers of Speedfast Trucking Delivery

Services as to Services.

INDICATORS WEIGHTED QUALITATIVE

MEAN DESCRIPTION
1. The business will offer trucking delivery
services through contract consignment
(freight, cargoes, and any belongings).
2. The business will offer delivery
services available through online
registration of the freight and cargoes.
3. The business will offer delivery
services through verbal registration
with customer of the freight and
cargoes.
Total Average Weighted Mean (TAWM)

Table. Level of Satisfaction among Customers of Speedfast Trucking Delivery

Services as to Price.

INDICATORS WEIGHTED QUALITATIVE

MEAN DESCRIPTION
1. The price will be depending of numbers
and sizes (small, medium, large) of
boxes.
2. The price will be depend by pieces or
sacks on delivery.
3. The price will be depending on
distance of travel in delivery of
 cargoes.
4. In hardware delivery, the price will
depend on per cubic of gravel and
sand.
5. In renting the truck, the price will be
depending on per day basis.
Total Average Weighted Mean (TAWM)

Table. Level of Satisfaction among Customers of Speedfast Trucking Delivery

Services as to Place.

INDICATORS WEIGHTED QUALITATIVE

MEAN DESCRIPTION
1. The location of the business will be
located at Balbagon, Mambajao
Camiguin.
2. It will be convenient and accessible to
the customers because it is along the
highway.
3. There will be sofa, table, magazines
and television inside the office building
while the customer is waiting.
4. There will be provided free water in
dispenser inside the office for the
waiting customer.
5. There will be a parking space for the
customers and employees in the
establishment.
Total Average Weighted Mean (TAWM)

Table. Level of Satisfaction among Customers of Speedfast Trucking Delivery

Services as to Promotion.

INDICATORS WEIGHTED QUALITATIVE

MEAN DESCRIPTION
1. The service will be introduced through
social media.
2. The business will be promoted through
flyers.
3. The business will accept contract
through personal, social media,
messages and contacts.
4. The business will be promoted through
advertising television.
 5. It will have a big billboard outside the
office building.
Total Average Weighted Mean (TAWM)

Market Analysis

This is an opportunity to entrench its competitive position in the transportation

market by selectively focusing to its target market on the establishment. The business
will be looking for potential clients that believe the growing demand for the reliable
solution in the segment costumer.

Marketing Strategy

The business will have the services as the solution to the many establishments
requiring cargo to be transported promptly and efficiently. The business future plan
marketing will be nationwide, emphasizing hauling capabilities for any cargo.

Socio-demographic

According to Alexander Dobronte (2013), in the survey it should be answer the

question specifically to determine whether actually reaching the target audience and
whether or not gathering the information effectively that should be seek. For instance,
the demographic distribution will help to determine how close the sample replicates of
the target establishment. In other hand, socio- demographic in the surveys help of this
gaining popularity and immediate response rate is higher.

Age

It has been shown in various scientific discipline that opinion on vast number of
topics differ between different age groups. When asking respondents about age, ideally
ask to fill their age (expressed as a number of years). In calculating each respondent, a
value (in number of years) it uses as continues variable in the analysis to express
differences in magnitude.

Occupation

Knowing up the occupation of every respondents help the business to identify the
target market to have a logistic transaction. The analysis of the occupational variables
shows that the situation will be fairly similar to studies performed in the conducted
survey. The Job grade shows that among men and women the highest category had a
participation rate that will double the lowest category and the probability of participation
among higher position than that of unskilled workers.
Marital Status

Marital status affects participation, married people participate more than do those
who are unmarried. The studies have observed that the participation rate of married
seems to have a varied effect that mostly of them are participate the conducted survey.
The fact that this married and unmarried played a positive role in participation reinforces
this hypothesis.

Behavioral Characteristic

Behavioral Characteristic are important skill set for business analyst to determine
the affect of efforts and gain trust and respect, it also to understand and focus on
fairness consideration of moral behavior.

According to the article shared by Shristi D(2019, there are some characteristic
of human behavior which are mostly in common. First, the behavior Shows Individual
Differences, this influenced by a number of factors that vary from one person to another
and even from the group of people. It will differ from the physiological and bodily
conditions in their past experiences, abilities and background. Second, the behavior is
always purposeful or goal directed, this will be always purposeful one’s action to direct
toward some goal that purely learnt and acquired.

Geographic Characteristic