Final Examination in Entrepreneurship 12

S.Y. 2019-2020

I.MULTIPLE CHOICE
Instruction: Choose the letter of the correct answer.

1.It is the collection, analysis, and interpretation of information used to develop a marketing strategy or to solve
a marketing problem.
A.Marketing B.Research C.Market Research D.Sales Data Mining
2.These are information based on supportable fact.
A.Knowledge B.Hard Data C.Primary Data D.Secondary Data
3.These are unanalyzed, current information collected by a researcher for a specific purpose.
A.Knowledge B.Hard Data C.Primary Data D.Secondary Data
4. These are information collected and published by others.
A.Knowledge B.Hard Data C.Primary Data D.Secondary Data
5.Which of the following is not a source of secondary data?
A. Books B.Periodicals C.Indexes D.Qualitative Research
6.Which of the following is an example of periodicals?
A.Magazines B.Consultants C.Indexes D.Databases
7.Which of the following is an example of qualitative research?
A.Test Marketing B.Blind Taste Tests C.Surveys D.Observation
8.Which of the following is not an example of quantitative research?
A.Observation B.Internal Information Sources
C.Surveys D. Opinion Polls
9.These products offer completely new performance benefits.
A.Breakthrough Products B.Differentiated Products
C.Copycat Products D.Niche Products
10.These products try to claim a new space in the mind of the customer different from the spaces occupied by
existing products.
A.Breakthrough Products B.Differentiated Products
C.Copycat Products D.Niche Products

II. IDENTIFICATION
Instruction: Choose the best answer from the box.

Product Chain Micro Market Working Capital Statement Payback Period

Consumer Dislikes Consumer Perception Pre-operating Cost Value Added Chain

Quantities Demanded Income Statement Stockholders’ Equity

11.It is how long it takes for an entrepreneur to get back what he or she has invested in the enterprise.
12.It is the financial statement that measures the enterprise’s performance in terms of revenues and expenses
over a certain period of time.
13.This refers to the things that irritates the customers.
14.It refers to the taste of a particular group of people.
15.It represents the investors’ investments in the stock of the business.
16.It is a way of defining an industry from its most basic raw material down to its various consumer
applications. It focuses on the volume produced at each link of the chain.
17.It includes the investment needed to operationalize the business.
18.It is the specific target market segment of a particular enterprise.
19.It would determine the needed capacity of the operation.
20.These are the costs related to the preparation for the launch of the business.

III.TRUE OR FALSE
Instruction: Write the word TRUE if the statement is correct and the word FALSE if it is incorrect.

21.The longer the customer wants to use the product, the lower the chances of creating lasting loyalty.
22.Customer preferences change over time.
23.The feasibility study is conducted to ascertain the viability of the opportunity.
24.The financial forecasts refer to the monetary transactions that the business is expected to engage in.
25.Market potential is based on the estimated number of possible customer who might avail the product or
service.
26.The more suppliers and competitors there are within a confined area, the greater the level of saturation.
27.A feasibility study is prepared to convince bankers and investors to put money into the business opportunity.
28.At the stage of opportunity screening, the entrepreneur should be vigilant about the factors that cause
businesses to fail.
29.In writing the feasibility study, the entrepreneur should take into consideration a more thorough analysis of
the technology and its sustainability.
30.The critical factors may change depending on what micro segment the enterprise is addressing.

IV.TABLE COMPLETION
Instruction: Classify the accounts as either asset or liability by placing it to the appropriate column.

Trades Payable 2,300.00 Loan from the Bank ABC 10,000.00

Trades Receivable 2,000.00 Furniture 15,000.00
Inventory 3,400.00 Capital 28,300.00
Wages Payable 8,500.00 Vehicles 4,000.00

XYZ Company
Balance Sheet
September 2017

ASSETS LIABILITIES
Current Assets Current Liabilities
(31) (36)
(32) Income Taxes Payable 7,600.00
Cash on Bank 2,300.00 (37)
Fixed Assets Long Term Liabilities
Premises 30,000.00 (38)
(33) Stockholders’ Equity
(34) (39)
Total Asset: (35) Total Liabilities: (40)

Instruction: Prepare the Income Statement of XYZ Company by arranging the accounts to get its net profit after
taxes.
Cost of Goods Sold 750,000.00
Salaries and Wages 750,000.00
Office Supplies Expense 1,000.00
Income Taxes 69,000.00
Audit and Secretarial Expense 25,000.00
Insurance Expense 5,000.00
Interest Expense 2,000.00
 XYZ Company
INCOME STATEMENT
September 2017

Gross Sales 2,500,000.00

Less: (41)
Gross Profit Margin (42)
Less: Operating Expenses
(43)
(44)
(45)
(46)
(47)
Operating Profit/Margin (48)
Less: (49)
Net Profit after Taxes (50)

GOOD LUCK!