Market penetration strategy: –

In this strategy PC can increase their sales by sitting competitive prices, advertising and sales
promotion in their current market.
ADVANTAGES: –

 PC can secure dominance of growth markets.

 It will help them in driving out their competitors.
DISADVANTAGES: –

 Current uncertainties can affect this strategy because keeping all eggs in one box is not
without risks.
 Setting lower prices, sales promotion can lower their profit for a time being.
Product development strategy
It is the launch of new products (innovation) to existing market. It will give the following
advantages to PC:
ADVANTAGES: –

 It will force their competitors to innovate.

 New comers will not stand up against PC for competition.
DISADVANTAGES: –

 The drawbacks include the expense and risks.

Diversification strategy
Diversification occurs when an organization decides to make new products for new markets.
Some are related diversification and some are unrelated diversification. So PC can do related
diversification like they can open a wedding hall which also provides food items in weddings.
ADVATAGE: -It offers greater prospects for their growth
DISADVANTAGE: -It is high risk strategy as well, having many characteristics of new business
start ups.
MARKETING STRATEGIES

 Continuous advertising is being done on different venues through print media; electronic
media
 Mass markets are touched for the marketing purpose i.e. wedding function, buffet, and
Sunday brunch packages
 Everyone can market
 Customized packages are made for guests
 Special packages are offered to groups
 Outdoor catering is offered
Growth Strategy
The restraunt introduce new products or adding new features to existing products. Sometimes,
it modify or increase its product line to keep up with competitors. Otherwise, customers may
start using the new technology of a competitive company. It also opens new branches of
restraint in different cities of a country or in different countries.