SNS COLLEGE OF TECHNOLOGY

(An Autonomous Institution, Affiliated to Anna University)

Coimbatore - 35
Reg No:

M.B.A. DEGREE END SEMESTER EXAMINATION, MAY / JUNE 2015

THIRD SEMESTER
BA712 - RETAIL MANAGEMENT
Regulations 2013
TIME : 3 HOURS MAX. MARKS : 100
ANSWER ALL QUESTIONS
PART – A (10 X 2 = 20 MARKS)
1. Define retailing 2

2. What do you know about the administered vertical marketing system? 2

3. What do you mean by arbitration? 2
4. Define category captain. 2

5. Explain the concept buy back. 2

6. Define direct product profitability (DPP) 2
7. What do you know about Gaps Model under retailing? 2

8. Define the concept marquee 2

9. Explain about NAICS 2

10. What do you mean by “Push Money”? 2

PART – B (5 X4 = 20 MARKS)
11. Distinguish between unorganized retailing and organized retailing. 4

12. State the elements of retail mix. 4

13. Write about conventional super markets. 4

14. Distinguish between general merchandise catalog retailers and specialty catalog 4
retailers.

15. State the factors affecting attractiveness of a retail store. 4

PART – C (5 X 12 = 60 MARKS)
QUESTION No. 16 is COMPULSORY
16. CASE STUDY
Over the years supermarkets and garment retailers across the
world have resorted to building their own private label brands, which are
steadily increasing their share of sales at the cost of nationally advertised
labels. Private label brands’ contribution to Wal-mart’s total sales is almost
40% and the same is in the case with Tesco. One of the most famous own-
label brands from UK supermarket chain is Assad’s ‘George’ clothing range.
This is estimated to be worth around £ 1 billion in sales, making Asia one
 of the leading clothing retailers in UK.
Retailing in India is plagued by weak gross margins compared to
those in global retailing. While apparel retailers manage to get gross
margin of 30.33% after struggling a great deal with vendors and brand
marketers, the food sector has to settle for just 15-19%. Against this
setting the rise of large-format retail stores has augmented the growth of
private labels or store brands. At food and grocery retailer Food World, the
store brand accounts for around 20 percent of sales amongst generic items
such as rice, sugar and pulses, while the contribution of the store brand in
value added categories such as tea, honey and jams is one percent of total
sales. Lifestyle retailer Shoppers’ Stop say its four store brands together
account for approximately Rs.50 crore or 20 percent of its turnover. For
the Delhi based Ebony, 25 percent of apparel sales come from the private
label Ebony ETC. Similarly, Shopper’s Stop has for private labels that
extend to several categories. Other retailers such as Globus and Life Style
too have their own store brands. Tata-owned lifestyle retailer Westside
sells all products under the store’s own label- Westside and other
individual store brands. Against this setting answer the following
questions.
Questions:
1) What are the key factors to be considered by a retailer contemplating 12
to introduce own-label branding?
2) What benefits will be enjoyed by the retailer by way of introducing
own label brands?
17. a Define Retailing and explain the functions performed by retailers. 12
(OR)
b Explain in detail about different types of retailers 12

18. a What capabilities one needed to be an effective multichannel retailers? 12

(OR)

b Explain in detail about the strategic retail planning process. 12

19. a What do you know about retail locations? Why is store location such an 12
important decision for retailers? - Explain.
(OR)
b Why is human resource management more important in retailing than in 12
manufacturing firms? - Analyze.
(OR)
20. a Explain in detail about the activities managed by Distribution center under 12
retail management.
b Write in detail about Indian retail Industry. 12