Assignment 2

Student Name: ______________________________ Student ID/Program:

Code: MTK-351 Class: BBA/MBA

Course: Marketing Management Max. 30

Marks:
Instructor Ms. Mehwish Jabeen 22nd April
: Date: 2020

INSTRUCTIONS:
Due date for Submission: 29th April 2020.

Do not alter/change the format of the assignment.

Any format other then the assigned one will not be acceptable

Return the assignment on the same word file which is shared with you.

For Analysis:
Carefully go through the assigned topic from the available resources e.g.

● Book(s)
● Lectures available at Google Classroom
● Lecture Slides
● Google Searching

Use your own words while writing the answers

Use the given box to write the introduction and background of the organization

You can adjust the size of the box as per your requirement.

Format:
Font Size: 12pt. Times New Roman (for running Text)

Font Size: 14 Pt. Bold Time new Roman (for headings)

Font Color: Black

Text should be aligned properly (align left and justify)

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 Assignment 2

Design an innovative product from the existing

product of your choice and identify its 4P’s.

PICTURE OF A CURRENT PRODUCT

INTRODUCTION AND BACKGROUND

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 Assignment 2

NEED TO INNOVATE(MARKET NEED)

WHAT IS INNOVATIVE (MARKET TRENDS)

MARKET DEMOGRAPHIC

TARGET MARKET

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 Assignment 2
4P’s of Marketing