“A TALE OF TWO STUDIES:

CONSUMPTION PATTERN
AND PREFERENCE OF
AAVIN MILK CONSUMERS,
SALEM”

PROJECT REPORT

Submitted by
A.RAMALINGAM
Register Number 620413631041

Under the guidance of

Dr.S. SUSILA
Assistant Professor

in partial fulfillment of the requirements for the

award of the Degree of

Master of Business Administration

BRAHMA SCHOOL OF BUSINESS

Namakkal

Affiliated to
 ANNA UNIVERSITY, CHENNAI

JUNE 2015

BONAFIDE CERTIFICATE

BRAHMA SCHOOL OF BUSINESS

MASTER OF BUSINESS ADMINISTRATION

PROJECT REPORT

JUNE 2015

This is certify that the project entitled “A TALE OF TWO STUDIES:

CONSUMPTION PATTERN AND PREFERENCE AAVIN MILK
CONSUMERS, SALEM” is bonafide record of project report done by
A.RAMALINGAM Register Number 620413631041 of MBA during the year of
2014-2015.

Project Guide Head of the Department

Submitted for the summer training viva-voce examination held on ____________

Internal Examiner External Examiner

DECLARATION

I, A.RAMALINGAM hereby declare that Summer Training Report entitled

“A TALE OF TWO STUDIES: CONSUMPTION PATTERN AND
PREFERENCE AAVIN MILK CONSUMERS, SALEM ” submitted to ANNA
UNIVERSITY, CHENNAI in partial fulfillment of the requirement for the
award of Degree of Master of Business Administration is my original and
independent report based on the project undergone by myself under the
guidance of DR.S.SUSILA, Assistant Professor, Brahma School of Business,
Namakkal. I assure you that it has not formed the basis for the award of any
degree, associateship, fellowship or any other similar title to any candidate of
any university.

Signature of the Student

(A.RAMALINGAM)

I certify that the declaration made by the above student is true

Date:

Place: Namakkal
 Signature of the Guide

(Dr. S. SUSILA)

ACKNOWLEDGEMENT

First of all I Thank God for showing his blessings to finish this humble peace
of work.

I am deeply indebted Mr.K. MANOHARAN., chairman of the Brahma School

of Business, Namakkal, for having given me an opportunity to undergo MBA course
during 2013-15.

I am highly indebted to Dr. M.K. MANOHARAN, Director of Brahma School

of Business, Namakkal, for giving me this opportunity.

I would like thank to Mrs. S. BOOSHNA, Head Of the Department, Brahma

School of Business, Namakkal, for his enchanting encouragement.

I am very much thankful to Dr. S. SUSILA, Assistant Professor, Brahma

School of Business, Namakkal, for providing me with valuable information and guide
regarding the procedure of the project work.

I am extremely grateful to my organizational guide

Mr. PERIYASAMY, for his valuable guidance and Co-operation helped me to
complete this research successfully.

I express my gratitude to all staffs of aavin milk booth, who helped me to

completion of this study in successfully.
 Last, but not least, I express my whole hearted thanks to all the faculty
members, Family members, and friends who and all supported me to complete this
study.

(A.RAMALINGAM)