BRIEF MARKETING PLAN OUTLINE

I. Executive Overview

A. The reader should come away from this section with knowledge of what you are proposing

and why your plan will work.

1. No To Childhood Obesity is a non-profit organization that advocate for the

prevention of childhood obesity among children and adolescents in our communities,

in other to improved health outcome.

2. This organization has partnered with successful organization, who have been

successful in reducing the rate of Childhood obesity in other state. Recent research

has showed that the intervention used in our program produce positive result in

preventing childhood obesity.

B. Briefly describe the need for your intervention.

1. Our program focus on preventing or reducing childhood obesity among children and

adolescent age 2 to 19

2. Our school system are trying to reduce the rate of childhood obesity, but still have

some factors drawing this effort backward. Schools still serve our children with

unhealthy meals and fill the vending machine with unhealthy snacks, and also have

limited time to participate in physical activities. These has increased the prevalence of

childhood obesity among children and adolescent age 2 to 19, in our community and

putting our children’s health at risk of obesity complications

A. Provide an explanation of your intended intervention.

1. Provide goals and objectives

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 a. Who: In other to help children and adolescent age 2 to 9 living in Harris

County, Houston, TX.

b. What: Create an after school program and campaign

c. Benefit: Our focus is on preventing childhood obesity among school age

children

d. Activities: Implement a training class on physical activities and healthy eating

and distribute fresh produce weekly

2. Overview the project that will contain your intervention

a. Implement a training class on physical activities and healthy eating and the

strategies to accomplish that includes

i. Show participants wellness video for 15 minutes at every meetings

ii. Print and handout learning materials, such as pamphlets, puzzles and

coloring pages

iii. Engage participants in 50 minutes aerobic exercise and sport games

iv. Provide healthy snacks

b. Collaborate with the right organization, to make available fresh produce (i.e.,

vegetables, fruits and healthy snacks) and the strategies to accomplish that

includes:

i. Partner with Houston Foodbank, to provide healthy foods weekly

ii. Fresh produce will be distributed by volunteers to participants once a

week

iii. Collaborate with community corner stores to carry fresh produce

3. Describe the project outcome of your intervention.

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 a. The program short term outcome is that, children and adolescents will acquire

knowledge of how to prevent obesity and will be aware of their health

b. The program long term outcome is that, local government will fund future

programs and participants will be able to practice what was taught in the

program

II. The Customers (Market Review)

A. Provide a detailed description of your intended primary target audience

1. Cultural— Every child and adolescents are encouraged to participate

regardless of their ethnicity or religion

2. Demographic— the program mostly focus on low income families and

vulnerable children and adolescent.

3. Physical—No child or adolescent would be left behind

B. Our program secondary targets are parents, this program is built in a way to

engage the participant’s parents, so as to get involved in their children’s health

and help support them through the program and beyond. We see parents as an

important factor that accelerate our program objectives.

III. The Product (Product Review)

A. Describe your product or service

1. The program is an after school program that advocate for serving healthy

meals and increase daily time used for physical activity in other to prevent

childhood obesity.

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 2. The program offers an after school program that help children and

adolescent learn about how they can promote good health outcome and

practice healthy eating and physical activity habit

B. Suggest any unique characteristics of your product or service that make it

particularly effective. Our program is a free after school program, that keep

students for extra hours, which most parent finds helpful especially for working

moms that the instruction videos shown to participants and

IV. Strategies

A. Position

1. Imaging: healthy lifestyle practice

2. Distinctiveness: our program will encourage parents to participate in their

child’s healthy lifestyle 

B. Product

1. Features: our program does not only educate our children, but also involve the

parents and help them with any question physical and spiritual health

2. Necessity: Unhealthy eating and physical inactivity increases the chance of

childhood obesity which put our children’s health at greater risk. Our program

help children and parent make decent choice of healthy lifestyle.

C. Price

The program is mainly promoted and sponsored by volunteers and organizations such

as Houston Volunteers and Houston Foodbanks.

D. Promotion

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 1. Selling points: we are here to help promote the health of our children in the

community

2. Promotional places (Channels): we are using the Houston Independent School

District website to advertise the product, by using the media and sending out

emails to parents, in other to enroll their children. Also, a “Say No to

Childhood Obesity” campaign walk will be implemented before the starting

the program and pamphlets and flyers will be sent home with students.

V. Budget

This program is a non-profit organization, funded by organizations donations and

volunteers that share the same goal of reducing or preventing childhood obesity. Also,

school facilities and equipment’s such as classrooms, gym, computers and projectors

will be used. Therefore there will be no monetary expenses.

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