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Visit us!
PACK EXPO, Chicago, USA
October 14 – 17, 2018
South building, booth #1415

Cereal says just add milk

Le Petit Déjeuner cereal from Greek company Tsakiris Family is a pre-
SOME THINK
PACKAGING
mium product that allows consumers to enjoy cereal on the go, without
having to carry around a bowl and spoon. Using the EasySnacking™ pot
from RPC Superfos, this health-minded, high dietary fiber cereal can

SYSTEMS TAKE
be enjoyed plain or with milk and eaten directly from the single serving
size pack.
“The EasySnacking pot is absolutely cute, convincing and clearly con-

A LOT OF SPACE.
venient at work, at school, or while on the move,” says Maria Tsakiris,
Corporate Marketing Officer at Tsakiris Family. “It sets us apart from our
competitors. The small, handy size is new to the market, where cereals

WE THINK
traditionally are sold in larger cardboard boxes.”
The product line includes three varieties: whole-wheat morsels
with cinnamon, whole-wheat morsels dipped in hazelnut praline, and

DIFFERENT.
crunchy whole-wheat pillows with hazelnut filling. Vintage-themed, the
pots are decorated using advanced in-mold labelling (IML), which ren-
ders high-quality graphics.
Injection molded in polypropylene, the pack features attractive
smooth lines and a pleasingly simple design that doesn’t overdo it with
extraneous design or features. A convenient spoon is contained in the lid, At BEUMER, we like to start with something good and make
under a self-adhesive peel-off label, so the pack effectively removes the it better and better. Take our new transport packaging system
need for any of cereal’s traditional accouterments. It says to consumers:
“Just add milk.” BEUMER stretch hood® A. It‘s surprisingly compact – only
“We offer delicious cereal snacks in a new and exciting way and the 13.7 m² – and combines our proven stretch hooding with
packaging is an essential part of our branding,” explains Tsakiris. “The energy-efficient motors. You get top performance from the
spoon is lovely and as a whole, the EasySnacking™ pack from RPC Super- improved process technology and save on power costs, too. For
fos hits the nail on the head.”
The concept of ease and convenience for cereal snacks has resonated
a new dimension in machine safety, operation and maintenance,
not only in Europe but also in China, Taiwan, and South Korea, to which switch to the innovation of BEUMER stretch hood® A.
Le Petit Déjeuner in this new format is now exported.
“Simply showing the sample packaging and presenting our concept For more information: www.beumergroup.com
to our international business partners has proved to be a great door
opener,” says Tsakiris.
Founded in 1963 by Maria’s grandfather, Tsakiris Family is a well-
known producer and distributor of breakfast cereals and also fresh eggs.
—Matt Reynolds