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DATA ANALYSIS AND INTERPRETATION

Q1. Do people prefer giving the clothes to laundry or else wash at home?

Particulars No. of respondent %age of respondent

Laundry 54 54

Home 46 46

Total 100 100%

56

54
54

52

50

48

46
46

44

42

Interpretation:- People Prefer giving their clothes to laundry rather than

at washing at home. Generally now-a-days people are too busy with their work,
thus they prefer to give their clothes to laundry for dry cleaning.

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Q2. Do people prefer home delivery or going to the laundry?

Particulars No. of respondent %age of respondent

Laundry 34 34

Home delivery 54 54

None (at home) 12 12

Total 100 100%

60
54

50

40
34

30

20

12
10

Interpretation:-

People prefer to get the home delivery service. People prefer Home delivery
rather than going to the laundry. As the clothes are picked up from their houses
and are also delivered to them at the given time.

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Q3. If you prefer food delivery, then which food delivery logistics company do
you prefer?:-

Particulars No. of respondent %age of

respondent

Grand Dry 57 57
Cleaners

Apsara Dry 38 38
Cleaners

Laundryfy 05 05

Total 100 100%

60 57

50

40 38

30

20

10
3.5

Interpretation:-

People favor Grand Dry Cleaners Over other applications available.

Laundryfy is the least favored. Due to Grand Dry Cleaners overall services, it is
well liked.

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Q4. Do they provide discounts?

Particulars No. of respondent %age of

respondent

Yes 97 97

No 0 0

Can’t say 3 3

120

100 97

80

yes
60
No
Can't Say
40

20

0
%age of respondent

Interpretation:-

All of the people who know about Grand Dry Cleaners says that they do
provide with offers and discount.

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Q6. Which mode of payment do they accept (You Can Tick Multiple):-

Particulars Cash on Delivery Cards E-Wallets(PayTm)

Grand Dry 56 56 55
Cleaners

55 56

Cash on Delivery
Cards
E-Wallets

56

Interpretation:-

Grand Dry Cleaners accepts all mode of payment. In this time companies
generally accept all mode of payments.

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Q6. According to your experience which of them has better tie ups with
restaurants and hotels:-

Particulars No. Of %age of

Respondent respondent

Grand Dry 62 62
Cleaners

Apsara Dry 23 23
Cleaners

Laundryfy 12 12

70
62
60

50

40

30
23
20
12
10

Interpretation:-

Grand Dry Cleaners has the best tie-ups with restaurants. Apsara Dry Cleaners
and Laundryfy has somewhat same ties-ups but Apsara Dry Cleaners has
slightly more.

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Q7. What is the most you dislike about:-

Particulars Service Less tie Delivery Payment Offers Consumer

ups mode
Support

Grand Dry 25 2 18 0 3 7
Cleaners

Apsara 5 16 8 1 3 2
Dry
Cleaners

30

25
25

20
18 Service
16 Less tie ups
Delivery
15
Payment mode
Offers
Consumer Support
10
8
7
5
5
3 3
2 2
1
0
0

Interpretation:-

People generally Dislike the most about Grand Dry Cleaning is their Service
provided and the delivery time they take. People generally dislike the most
about Apsara Dry Cleaners is their less tie-ups with the restaurants and hotels
and the delivery time taken.

Q8.Do you have any suggestions for the companies?

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Particulars Improve Improve Improve Improve tie

service delivery packaging ups

Grand Dry 27 20 38 12
Cleaners

Apsara Dry 12 35 20 30
Cleaners

Interpretation:-

1. People generally dislikes Grand Dry Cleaners packaging as it is unsecure.

2. People wants Apsara Dry Cleaners to improve their delivery time as well
as the tie-ups. The rest of the factors are okay.

CONCLUSION

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By the above study we can conclude that:

 Grand Dry Cleaner has more offers and promotion.

 Grand Dry Cleaners has advantage over others.
 They needs to improve their delivery time and Consumer employee
relation.
 They has the best consumer and consumer employee relation.
 They focuses on their consumer’s experience.
 They focuses on their brands Promotion like advertisement.
 They majorly needs to tie-up with more restaurants, hotels, guest house,
travels, government houses, etc.

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SUGGESTION

1. Grand Dry Cleaners has a better hold over the market, but they need to
improve a lot than others to be on the top.
2. As Grand Dry Cleaners provides special discounts to their customers,
they should also work on the feedbacks given by their consumers.
3. They should be more strict with their employee’s professionalism and
sincerity.
4. They should improve their packing of the clothes.
5. They should be more presentable in front of their consumers.
6. They should improve their delivery time as much as possible.
7. Their company’s promotion is less than their competitors.
8. They should improve the quality of the washing that are washed.
9. They should work on the complaints of the customers as soon as possible.
10.Improve the quality of packing so that the clothes are carried easily.

BIBLIOGRAPHY

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BOOKS:-

1.Entrepreneurial insanity in dry cleaning business.

2. Marketing Management by Philip Kotler, Publish Hall Asia.

WEBSITES:-

1.www.granddrycleaners.in

2.www.apsaradrycleaners.in

3.www.ramsondelhi.in

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