INDIAN INSTITUTE OF MANAGEMENT, ROHTAK

ePGP (02)
Re Examination
COURSE NAME
DATE
Maximum Marks – ___ Time – ____Hours
(____ – ____ hrs)

Name:

Roll No:

Marks Secured:
(In figures & words)

Question No. 1 2 3 4 5 6 7 8 9 10
Maximum Marks
Marks Scored

Examiner’s Signature
 Please write in given space only

Case: Murthy, V., & Subramaniam, R. (2019). KnoDues–a start-up with a solution to India’s split-
expenses problem. Emerald Emerging Markets Case Studies
 
Questions to be addressed as they analyse the case:
1. Assess KnoDues’s strengths concerning the product and the co-founders’ backgrounds. Did
they have the right qualifications to be founders of a business? Should they have taken a
techie on board in the early stages of their business?
2. Did the KnoDues founders identify the right business model? 
3. What was consumers’ feedback to KnoDues? What are the possible explanations of
consumers’ reactions to KnoDues? Was its solution optimal to solve the problem of splitting
expenses? 
4. Is Kodu’s a lean-start-up?
Based on your analysis of the above 5 questions, form your decision on the question that "given the
nature of the product and the current competition, does KnoDues qualify itself as a lean-start-up? And
can it survive in the market? 

Identified Key problems of the case:

Unclear business model:

Attention to User experience.

As the founder teams suggests, the planning for the application experience
was framed by them on presentation format and later the same has been
executed