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Running Head: GENRE ANALYSIS 1
Running Head: GENRE ANALYSIS 1
Genre Analysis
Erik Lopez
RWS 1302
Mr. Lohani
Abstract
No abstract. .
GENRE ANALYSIS 3
Genre Analysis
Although meditation has been practiced in many cultures for thousands of years,
meditation is frowned upon by countless people in the western world. Even though the practice
of meditation is associated with the religions of Buddhism and Hinduism, it still has a
tremendous effect on the brain according to the field of psychology. Countless studies show the
scientific community that any practice of mediation can reduce stress and even improve
concentration. This ancient practice is addressed by two genres that fully support the practice
through controlled studies and scientific research. In a TED Talk named How Meditation Can
Reshape Our Brains, Sara Lazar utilizes her tested scientific data to prove to the audience that
mediation does indeed have a profound effect on the brain. Additionally, I will be using a book
chapter by Glen L. Xiong and P. Murali Doraiswamy called Does Meditation Enhance
Cognition and Brain Plasticity. This book chapter uses meta-analysis from several credible
studies to further prove the point that meditation has a positive effect on brain function.
The TED Talk on How Meditation Can Reshape Our Brains is an eight-and-a-half-
this speech and the talk has more than a million views on YouTube. The introduction starts off
with a backstory about how the speaker took interest in the topic. To put the cherry on top, the
speaker makes use of her tested observations on the subject at hand with the help of visuals.
These large visuals consist of graphs and statistics that help her deliver her speech in a structured
manner. Sara Lazar rarely uses any slang in her speech and only uses jokes in her introduction to
hook the audience. In the book chapter Does Meditation Enhance Cognition and Brain
GENRE ANALYSIS 4
Plasticity, Glen L. Xiong and P. Murali Doraiswamy start off by providing a brief academic
background. Moreover, they provide an overview of their findings on how meditation affects the
brain. This is followed by a discussion on how they conducted their meta-analysis, supported by
a diagram and chart that provides simplicity to the overall conversation. Since the book is part of
an academic community, the chapters vocabulary is strictly formal and even considers the
possibility of the other side of the argument. There are no colors that jump to the eye and the
chapter is organized into subheadings to provide an easy read for the audience. Although these
genres may seem very different to the naked eye in terms of structure and delivery, there are
many similarities. First, both genres have a scientific style when it comes to the language and
visuals. Even though the TED Talk starts of the introduction with a backstory on the speaker,
The TED Talk on How Meditation Can Reshape Our Brains has a very diverse audience.
Sara Lazar is welcoming the scientific community in the audience when she uses scientific data
to carry her speech, but the introduction on her backstory on the topic welcomes a whole other
audience. The speaker makes sure to use everyday language, so that her speech could relate to
almost anyone. Like I mentioned before, this speech was also posted on YouTube with almost a
million views, which welcomes anyone who has an internet connection and doesn’t live in a
dictatorship into the conversation. The purpose of this speech is obviously to inform because the
speaker chooses to explain her speech through science and she never asked anyone in the
audience to try meditation. From face value, the speaker has no intention of convincing anyone
that meditation is the way to go, but behind the scenes there might be a different story. Since the
speaker chooses to welcome both everyday humans and the scientific community, it is evident
GENRE ANALYSIS 5
that the speaker is trying to reach out to as many people as possible to convince them that
meditation is an amazing tool for humans and the brain. In the book chapter called Does
Meditation Enhance Cognition and Brain Plasticity, Glen L. Xiong and P. Murali Doraiswamy
has a smaller target audience. Since both authors have massive amounts of credibility paired with
the fact that they published this book chapter on an anthology, shows that their primary target
audience might be the scientific community. The second audience they might have in mind
would be undergraduates because the book chapter was posted on google scholar for anyone who
would like to recourse for their research. Unsurprisingly, the purpose of this book chapter is to
inform since the audience conducts research on their book chapter. Behind the curtain, the
authors might be trying to convince the scientific community that meditation is plausible in the
field of science because the chapter is part of an anthology that has “Integrating Eastern and
Western Perspectives” in the title and they utilize meta-analysis from many different sample
sizes. Both genres share the same purpose when it comes to informing the public on how
powerful meditation really is on the human mind. However, the book chapter fails to
communicate to the large and diverse audience that the TED Talk possesses in their fingertips.
Rhetorical Issues
The TED Talk by Sara Lazar has great credibility when it comes to the topic meditation.
She has a PhD in her field and works at the University of Harvard as an assistant professor in
psychology. The speech was published under her authority with her lab results in a high-level
university, which gives her all the ethos in the world. Now if you look at the pathos in the
speech, you will find a totally different story. One would expect this speech to have very low
pathos because scientific data sat at the driver’s seat and relatability sat at the passenger side.
Fortunately, a whole lot of tested information can give the speaker massive amounts of power in
GENRE ANALYSIS 6
the form of logos. Sara Lazar supports her argument with a tremendous number of graphs, charts,
and even diagrams based on her findings. All this visual information can raise the eyebrows of
even the biggest critics of this speech. Now when you look at the book chapter on meditation by
Glen L. Xiong and P. Murali Doraiswamy, it is obvious that the credibility of the work is
extremely high. For example, under the title and the authors names in the book chapter, the
reader is given a brief overview on the amazing positions of power the writers occupy in the
psychological community. Furthermore, if the authors are willing to provide the synopsis before
the scholar even reads the content, it shows that they are fully confident in their ability to
establish good ethos. The great reputation of the authors doesn’t translate when it comes to the
pathos side of the spectrum. The content of this chapter contains little to no pathos due to it’s
scientific focus. The authors keep the meta-analysis as the primary focus of the speech, which
leaves little to no room to appeal to emotions. Luckily, this meta-analysis gives the authors an
astounding amount of logos to work with. The argument of the chapter is supported by seven
different studies with different types of meditations. All the studies yielded positive results,
which helps support the authors claim that mediation is a powerful tool for the brain. Both genres
lack pathos because scientific based discussions take up a lot of space and leave little to no room
for emotions. Additionally, both genres are very similar in terms of the amount of ethos and
logos used.
Conclusion
These genres successfully achieved their purpose in convincing the reader that meditation
is beneficial for brain by providing scientific data formulated by experiments. The test results
give the authors heavy amounts of logos to work to convince scholars all over the world. The
TED Talk conveys its message more effectively because it has more time to work with eight and
GENRE ANALYSIS 7
a half minutes on YouTube. Furthermore, the speech is supported by a backstory that allows the
viewer to connect with speaker on a more personal level. These genres are instrumental in
shifting the negative views of mediation in the scientific community and in western society.
References
Lazar, S. (2012). How meditation can reshape our brains. Retrieved from
https://youtu.be/m8rRzTtP7Tc
Xiong, G. L., & Doraiswamy, P. M. (2009). Does meditation enhance cognition and brain