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  • KOLs Brief

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    Femi Evalnes
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    The document outlines a 1 week social media campaign promoting the movie Avengers: Endgame, with a budget and focus on fashion, beauty, travel, food, lifestyle, gaming, and parenting influencers in Ho Chi Minh City and Hanoi. Content should focus on who survived, the finale, and the magnitude of the movie, using hashtags like #avenger and #avengersendgame without tagging other brands, and can include still images, cinemagraphs, videos, and vertical or social videos.

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    KOLs brief.docx

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    The document outlines a 1 week social media campaign promoting the movie Avengers: Endgame, with a budget and focus on fashion, beauty, travel, food, lifestyle, gaming, and parenting influencers in Ho Chi Minh City and Hanoi. Content should focus on who survived, the finale, and the magnitude of the movie, using hashtags like #avenger and #avengersendgame without tagging other brands, and can include still images, cinemagraphs, videos, and vertical or social videos.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    21 views1 page

    KOLs Brief

    Uploaded by

    Femi Evalnes
    The document outlines a 1 week social media campaign promoting the movie Avengers: Endgame, with a budget and focus on fashion, beauty, travel, food, lifestyle, gaming, and parenting influencers in Ho Chi Minh City and Hanoi. Content should focus on who survived, the finale, and the magnitude of the movie, using hashtags like #avenger and #avengersendgame without tagging other brands, and can include still images, cinemagraphs, videos, and vertical or social videos.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
    of 1

    1.

    Campaign timeline: 1 weeks prelaunch


    2. Campaign budget:
    3. Talent categories: Focus in bold
    a) Fashion
    b) Beauty
    c) Travel
    d) Food
    e) Lifestyle
    f) Gaming
    g) Parenting
    h) Other
    4. Focus area: hcm, hn
    5. Mentions @/ hashtash to be used: avenger, avenger end game
    6. campaign rules (do) – content focus:
    a. Overcoming impossible odds: who survived?
    b. The finale: who survived?
    c. Magnitude of the movie: the last stand
    7. Campaign rules (do not) i.e do not tag or feature any other brands in your post
    8. Mood board: See attached slide
    9. Scope of work: share post, post with images, video,..
    10. Content format:
    a) Still image
    b) Cinema-graph
    c) Stop motion video
    d) Vertical video (6 secs)
    e) Social video (15-30 secs)

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