How do Vietnamese take care of their health?

Your
What sub-title common
is Vietnamese’ here diet and tips to keep them healthy
Survey information

• How do Vietnamese take care of their health?

• 500 Vietnamese people between 20-34 years old
• Conducted on March 26th – April 2nd, 2015
Executive Summary
• “Enough sleep” and “exercise” are the two common
things

• Taking fruits and vegetables a lot is the most popular

way

• US, Japan origin makes them feel more comfortable

• 62.4% either “extremely care” or “care” about the

calories.

• Vitamin , Collagen Calcium are recognized most

What do you do to maintain your health?
Others 4.4%
Go to massage regularly 6.8%
I do not do anything 11.8%
Go to see doctors regularly 20.3%
Take supplement 31.2%
Do not drink alcohol 43.4%
Care about nutrition or ingredients… 48.7%
Do not smoke 50.4%
Do exercise 54.8%
Take enough sleep hours 62.7%

0% 20% 40% 60% 80%

“Enough sleep” and “exercise” are the two common things

 What do you do for your diet?
I have ginseng & other herbs 8.1%
I choose organic foods 18.8%
I spend time to wash what I eat a lot 22.9%
I avoid eating snack so much 25.3%
I avoid fast foods 34.5%
I take the balance of what I eat 35.4%
I avoid too much zodiac products 36.2%
I do not eat foods late at night 36.5%
I do not take too much chemicals 38.0%
I avoid oily foods 45.6%
I eat regularly 47.4%
I take fruits and vegetables a lot 58.3%
0% 10% 20% 30% 40% 50% 60% 70%

Taking fruits and vegetables a lot is the most popular way

Do you care the country of origin of what you
eat?
Country Origin Concerns Country Origin Comfort
63.5%
US 32.1% 38.6%
Japan 40.4% 35.8%
Korea 42.6% 35.6%
Vietnam 28.2% 30.3% 36.5%
Thailand 34.7% 45.9%
23.9% China 27.1% 56.3%
12.7% Taiwan 44.8% 25.1%
0% 50% 100%

I care very I care for I do not care Feel very comfortable Feel comfortable
much some so much Average Feel uncomfortable
categories of Feel very uncomfortable
raw foods

US, Japan origin makes them feel more comfortable

Do you care about the amount of calories you
consume?
55.1%

29.8%

6.3% 7.2%
1.5%

Extremely care Care Average Do not care Do not care at all

62.4% either “extremely care” or “care” about the calories.

 Where do you get information about your
healthy diet?
Other 7.0%
I do not care so much 9.2%
Cooking school 13.3%
Youtube 15.9%
Parents 32.5%
Forum 32.5%
Online Newspaper 36.0%
Friends 40.0%
TV 40.2%
Magazine / Newspaper 40.4%
Website 42.8%
Facebook 43.0%
0% 10% 20% 30% 40% 50%

Facebook & Website are the most popular channels

Which of the following do you know?

100%

80%

60%

40% 20 - 24
20% 25 - 29
30 - 34
0%

Vitamin , Collagen Calcium are recognized most

How much do you spend for supplement per
month?
3,000,001 - 5,000,000 VND 1.8%

Above 5,000,001 VND 2.9%

2,000,001 - 3,000,000 VND 3.9%

1,000,001 - 2,000,000 VND 12.8%

500,001 - 1,000,000 VND 15.4%

300,001 - 500,000 VND 21.4%

Up to 300,000 VND 41.8%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

42% spends less than 300K VND per month

Where do you buy supplement?
Other 5.1%
Facebook store 6.6%
From Friends 9.6%
Online 10.2%
Local store / Local market 15.9%
Convenience store 18.3%
Department store 24.0%
Specialized store 28.1%
Supermarket 40.7%
Pharmacy 61.7%
0% 10% 20% 30% 40% 50% 60% 70%

Pharmacy is the most popular channel

What country comes up when you hear supplement?
1.2% 0.9% 0.6%

14.1% US
Japan
32.3% Korea
Europe
14.7% Vietnam
Thailand
Taiwan
China
17.4% 18.9%

US supplement is most familiar for Vietnamese people.

What supplement do you usually take?

Ranking Type of supplements

1 Vitamins (A, B, C, D, E, etc.) & Multivitamin

2 Omega 3

3 Collagen

4 Functional Food (Nutrilife)

5 Ginseng & Herbs

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