I.

Introduction

RD’s story began with a pawnshop business in General Santos City on June 9,
1976 by founder and CEO Rodrigo E. Rivera, Sr. and his wife Dolores Chua Rivera.
Sixteen years later in 1999, RD Corporation (RDC) was established as a holding
company. Since its establishment, RD Corporation has become one of the fastest
growing conglomerates in the country. To date it has rapidly expanded to over 50
subsidiaries and many other affiliates. These new companies and business ventures
were born making RD Corporation, by and large, an integrated conglomerate.

Currently, RDC has established presence in various industries and geographical

locations within the country and overseas with over 17,000 employees. Today, RD Corp
is engaged in fishing, shipbuilding and repair, manufacturing, aquaculture and
processing, finance, agribusiness, hotels and resorts, retail and realty development
operating all over the Philippines, Southeast Asia, Pacific Asia, Europe and United
States.

RD Corporation, a formidable holding company, providing a cohesive linkage for

RD Group of Companies, is continually advancing to cope with the changing business
landscape and the evolving needs and demands of its stakeholders – the stockholders,
Board of Directors, subsidiaries and affiliates, employees and society in general.

The RD Pawnshop Inc. has then set up with a small jewelry store which later
gave birth to its affiliate company, The RD & Co. Jewelers’ and Gemologist which was
founded in 1999. It is one of the first independent high-end jewelry boutiques in Cebu
City, Philippines.

The only daughter of the founders, Mrs. Debbie Ann Rivera-Riveral, took passion
in the field of jewelry and cultivated her interest to be a certified gemologist. She is a
graduate of the Gemologist Institute of America, New York Campus in 1996. Over the
past 41 years, the pawnshop and jewelry business ventured to catering to pawning and
jewelry sales. It has now transitioned to serve as a convenient avenue for international
and local money remittance, bills payment center, insurance and electronic loading
center.
 Their dedication to provide outstanding and excellent quality service with honest
and reliable management team has been the core values of the group. This propelled
our business to grow with over 1300 branches and partners nationwide and has
currently 2500 employees. The company has foresighted to expand in the international
market, as there has been a growing need for us to cater to our fellow Filipinos around
the world through franchise and remittance agent programs that cultivate an
entrepreneurial spirit.

II. Industry Analysis

The following are the (2) two industry analysis used by the company:

SWOT Matrix

Strength

RD Pawnshop provides and offers secured loans in exchange for personal

property as equivalent collateral, for fast and reliable way to address your urgent needs
and much easier to raise money. They also enhance their employees well. Personal
relations both employees from higher authorities to newly employed didn't create any
gaps. They really gave promotions base on length of service and performances.

Weaknesses

Competitors can offer similar products quickly as like the Palawan Pawnshop.
And one of its weakness is having high transportation costs.

Opportunities

Although it is a highly competitive industry it is still a growing market.

Entrepreneurship is also growing with the younger generation. They also have the
ability to develop additional stores since they are the most patronizes by the customers.

Threats

Changes in regulation can impact the business and Insurance cost are also
continuously increasing.
PESTEL Analysis

Political

The business is dedicated to provide clean, conscientious and respectable

services that are intently following every government mandates, procedures and
regulations, including those of the regulatory commissions like the BSP and AMLA.

Economic

RD Pawnshop has good rates in terms of cash padala they offer free remittance
service for at least 100 pesos more than that it charges the cheapest rates of P2 for
P259 in the cash transfer amount of P101- 50,000.

Principal Amount in Philippine Peso (₱) Rates

₱1 – ₱100 FREE

₱101 – ₱300 ₱2

₱301 – ₱500 ₱7

₱501 – ₱700 ₱9

₱701- ₱1,000 ₱11

₱1,001 – ₱1,500 ₱15

₱1,501 – ₱2,000 ₱23

₱2,001 – ₱2,500 ₱30

₱2,501 – ₱3,000 ₱38

₱3,001 – ₱3,500 ₱45

₱3,501 – ₱4,000 ₱53

₱4,001 – ₱5,000 ₱68

₱5,001 – ₱6,500 ₱86

₱6,501 – ₱7,000 ₱90

₱7,001 – ₱9,500 ₱94

₱9,501 – ₱10,000 ₱105

₱10,001 – ₱14,000 ₱156

₱14,001 – ₱15,000 ₱164

₱15,001 – ₱20,000 ₱186

₱20,001 – ₱30,000 ₱216

₱30,001 – ₱40,000 ₱240

₱40,001 – ₱50,000 ₱259

Social

They profess outstanding and excellent quality customer service to all our
clientele. With strong commitment to provide those promises, our more than 2300
workforce are constantly being regularly trained and equipped with buoyant and
updated customer service methods and practices. Our deep and strong adherence to
high moral standards and spiritual values, through the conduct of weekly bible study, is
the guiding light in our daily works and undertakings.

RD pawnshop had a good harmonious relationship with their co-workers. They

really entertained clients with good customer service. They deal with them with different
personalities may it be good or bad. They enjoyed processing remittances and loans
extended to those in need. And, do the balance as per cash receipts and disbursement
report every end of the day and make adjusting entries if there maybe discrepancies
incurred good. They do this to developed and enhance their employees’ skills in terms
of customer service.

Technological

The business using systems to track and keep their data’s safe in personal
computer. The company officially entered into the electronic card platform by
introducing a unique product called the Familynk Card. This product links all the other
services through a virtual platform ensuring the ultimate convenience to its clientele.

Environmental

As time passes by, brought by modern generation RD Pawnshop chose to used

social medias like Facebook and Webpage to advertise their business. They realize that
it is more effective to reduce cost and can help to protect the environment by lessening
the used of papers coming from trees and plastic.

Legal

The company has since been compliant to all government mandates, procedures
and regulation including those regulatory commissions like the Banko Central ng
Pilipinas, Securities and Exchange Commission and Anti-Money Laundering Council.
Thereby making RD Pawnshop the most creditable trusted brand in the pawnshop,
jewelry business and its all other services here in the Philippines and abroad.

SONNY ABETO
Manager
TASK PERFORMANCE IN STRATEGIC MANAGEMENT

By:

Cachuela, Keyziah Yvette S.

Laforteza, Jovelyn S.

Miraflores, Rhealyn Jane

Dr. Nelia S. Beltran

Instructor