A Term paper on

Philips Bulbs
 Term Paper

On

Philips Bulbs
Course Title: Marketing Management.
Course Code: MKT 201
Section: 07
Semester : Summer 2020

Submitted To :
Dr. Salma Akter

Assistant Professor

Department of Business Administration

East West University

Submitted By :
MD. Rifat Sarker

ID : 2017-2-10-209

BBA Deparment
 Letter of Transmittal
15th May 2020

Dr. Salma Akter

Assistant Professor

Department of Business Administration

East West University

Subject : Submission of term paper

Dear Madam,

I would like to take this opportunity to thank you for the guidance and support you have
provided us during the course and this assignment. Without your help this assignment would be
difficult to complete. To prepare the assignment we collected what we believe to be most
relevant information to make our assignments as reliable as possible. We have concentrated our
best effort to achievement the objectives of the assignment. The practical knowledge and
experience gathered during assignment preparation will help in our future life. We requested you
to excuse that may occur in the assignment despite of our best effort.

Again thank you very much for your guidance and support.

Sincerely Yours,

____________

Rifat Sarker
 Acknowledgement

We would like to thank beyond measure grave and deep kindness of the Almighty
Creator and like to express our deep sense of thankfulness to our course instructor
of MKT 201 course (Marketing Management) Dr. Salma Akter, Assistant Professor,
East West University for her encouragement and guidance in preparing this
assignment. Our sincere recognition goes to her.

Support is required from various personnel for prosperous of any course and we
were fortunate enough to have the support direction and supervision in every
aspects from our teacher .
Table of Contents
 Company profile

The Phillips Company was founded in 1891 by Gerard Phillips and his father, Frederick Phillips.
Frederick, a banker from Zaltbomlev, financed the purchase and setup of an empty factory
building in Idahoven, where the company began manufacturing carbon-filament lamps and other
electronic-technological products in 1892. This is the first factory to be adapted since then and is
used as a museum.

Philips is organized into three main divisions: Philips Consumer Health, Well-being (formerly
Philips Consumer Electronics and Philips Domestic Appliances and Personal Care) and Philips
Professional Healthcare (formerly Philips Medical Systems). The lighting division was spun off
as a separate company, Signify N.V. (formerly Philips Lighting prior to 2018). The company
started making electric shavers in 1939 under the brand, and post-war they developed the
compact cassette format and co-developed the Compact Disc format with sony, as well as
numerous other technologies. As of 2012 Philips was the largest manufacturer of lighting in the
world as measured by applicable revenues.

Philips Lighting Egypt is headquartered in Cairo, Egypt and serves the entire Northeast.

Philips Lighting is a leading provider of lighting solutions and applications for both professional
markets and consumers, transforming the way lighting is used to improve the human experience
in which people live and work. At home, on the street, in the city, shopping, at work or at school,
they are creating lighting solutions that transform the environment, create experiences and help
shape identity,

The world headquarters is located in Amsterdam, the Netherlands. Founder - Gerard Phillips
Frederick Phillips. Product category - Appliances, lighting, treatment equipment. As a world
leader in lighting, Philips is committed to improving people's lives through the introduction of
innovative and energy efficient solutions.
Philips is leading the transition to energy efficient solutions as a world leader in lighting.

The use of energy efficient solutions will significantly reduce energy consumption worldwide
and consequently reduce harmful CO2 emissions. This will help increase their productivity and
improve their daily experience.
 Executive Summary

Philips Bulb is recognized as a leading bulb provider, facing direct competition from Energy
Bulb, Led Bulb and ecofriendly bulb. Philips Bulb will position itself in the same category.

Philips Bulbs is much more than just light and brightness. It provides lighting consuming less
powers. It is an ecofriendly bulb with stylish design. It is real strength is the ability to display
temperatures of white in addition to providing a perfect complement to everyone’s less-than-
perfect lighting power, each Philips bulb variety has a unique combination of sharp lighting and
ability to control the light, to deliver a specific benefit to get you throughout your day. Philips
Lighting And Its Extension Incandescent Lamps LED Lamps Halogen Lamps Fluorescent
Lamps High Intensity Discharge Lamps Compact Fluorescent Lamps .

Philips LED lighting is the most profitable product on the market, with sales exceeding 63
percent in 2012 and 2011, as the company continues its dominant position in recent years,
despite significant market growth. The company further strengthened its leadership position by
launching a cost reduction program. Philips Electronics India Limited is the winner of the Frost
& Sullivan Market Leadership Award for Indian LEDs for a total share of 1% in the LED
lighting market in 2012.
 Introducing The product:

The new product is Philips Bulb. This is a LED but not ordinary electric bulb. This bulb contains
maximum types of elements that an eco-friendly bulb needs.
There are three types of Philips bulb. One Hue “White and Color” which can display different
colors, but its real strength is the ability to display temperatures of white and Hue White
Ambiance. It doesn’t allow you to change to different colors, but it does change temperatures
from a warm soft white to a bright day light. Its price point also sits comfortably

And another one is Hue White and Color PAR16 so it’s meant to be used in light fixtures that
provide directional lighting, as opposed to regular lamps or ceiling light fixtures.

Philips logo :

Marketing objective of the product:

 This LED lights last far, far longer than incandescent or halogen bulbs.

 They come in impressive variety of shapes, styles, fittings

 They are ecologically-sound, too.

 Philips LEDs save electricity bills.

 Excellent color consistency with high 80+ color rendering (CRI).

 This offer great design flexibility.

 Outstanding brightness with efficiency.

 This work instantly.

 Proposed name for the product

 For the clear differ touch color and white temperature, – White and Color

 For the White bright day light, the suitable name is – Hue White Ambiance

 For the directional lighting the suitable name is – Hue White and Color PAR16

Unique features of the product:

 Differ touch color and white temperatures

 Unique technology

 Varieties in color

 No mercury for a safe environment