SENA – CENTRO DE GESTIÓN DE MERCADOS,

LOGÍSTICA Y TECNOLOGÍAS DE LA INFORMACIÓN

Tecnólogo en Gestión Logística

Ficha 1852702

Evidencia 2: Comparing my product.

Presentado a instructor:

Jorge Uribe

Presentado por:

Jaris Matías de la Rosa Genes

Jairo Alberto Monterrosa Berrios

Barranquilla, 01 Marzo de 2020

Tabla de contenido

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 1. Introducción………………………………………………………..……...............3.

2. Comparing my product.…...……………………………………………...………4.

3. Conclusión…………………………………………………………………………6.

4. Bibliografía………………………………………………………………….……..7.

Introduction.

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In this evidence we intend by means of a comparison in English to present
relevant factors for the correct commercialization of our products for the
case we use our training project Calzados Rosas S.A. With what we want to
lay the foundations for the internalization of our products through a series
of features described in the English language.

Comparing my product.

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Calzados Rosas S.A.

Product evaluation: Men's leather shoes

Leather shoes for men Calzados Rosas SA They are the latest in avant-
garde appliques that generate a distinctive touch and unique comfort, since
it is made of leather treated to the best standards of today, which
highlights its wide variety of colors for each occasion, ranging from brown,
beige, black, wine, white and 6 other varieties of colors.
Another very important factor is the affordability of this line of shoes, since
we have 3 lines of quality and price, the economic, executive and elite with
prices ranging from $ 35,000 to $ 250,000.
For the process of each shoe we use the highest standards so that the
footwear must adapt to the foot and not the foot to the shoe, that is why
we have available from size 35 to size 45 from igaul, we have workshops
available for custom manufacturing.

In the case of comparing competing products, we have chosen the

Leopoldo leather line, which, like Calzados Rosas S.A. It has 3 lines of
quality and prices, which compared to us, the prices increase significantly
with values from $ 55,000 to $ 430,000, in which it handles 4 lines of colors
(brown, black, beige and wine.)
It highlights how well positioned they are in the market for the flexibility of
their shoes and for their durability, according to market studies the duration
of this road line is between 4 to 6 years, which is a high standard.

Does it meet the specifications? 1 2 3 4 5

1. Funtions     X    
2. Size     X    
3. Quality        X
4. Weight X        
5. Products       X  
6 Colors         X
It is within target?          
7. Production cost   X      
8. Selling price     X    
9. Price       X  
Does it compete in the market?          
10. Quality   X      
11. Unique feautures   X      

1. Our products are made with the best quality.

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2. Production costs are more expensive in Christmas season.

3. Our leather shoes are the most avant-garde on the market.

4. Our product has more varieties of colors.

5. The shoes have a better price range than the competitions.

6. Our leather shoes guarantee much more durability.

7. Leather shoes are more comfortable than the competition

8. The value for money is the best on the market.

9. They are ultralight, which creates better flexibility.

10. Each of the shoes is produced in the simplest way but with the highest
standards.

11. The size of our shoes adapts to the needs of each client.

Calzados Rosas SA leather shoes are better in the market because we have
lower prices in relation to quality, we have a wide variety of more creative
models, our shoe line has a longer history compared to the competition and
our Growth has been faster compared to the companies with the longest
time in the market, which are ranked as the largest companies in the
country.

Conclusion.

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Taking into account the high competitiveness in the market, having
fundamentals to compare our products is essential for effective
commercialization and based on the language used internationally for
negotiations such as the English language are the tools most consistent
with the globalization of our products.

Bibliografía.

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  https://translate.google.com.co/?hl=es&tab=rT1

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