Why CASHU?

MENA Region’s Preferred Payment Option

Available in 46 2.2M+ Account Serving the MENA

Countries Holders Region since 2002
through 75K+ and Growing
Points of Sale

Recurring Payments Accepted by 7K+

Online Merchants

Auto-Withdrawal Multiple Currencies No Chargeback with

Feature the Ability to Refund
Consumers
Why CASHU?
Cost-effective Solution

No Setup Fees No Fixed Fees No Monthly Fees Competitive Rates

Easy Integration

Available as a Every Transaction is API Based

Standalone Solution Password Protected Solution

EFFECTIVE RISK & FRAUD MANAGEMENT

100% SECURED TRANSACTIONS
CASHU PILLARS

CASHU CASHU
Consumers Merchants CASHU
CASHU Partners
Vendors (Banks) CASHU
Products
CONSUMERS: PAYMENT CYCLE

Create a CASHU Account

• Registration Info
• Mobile Verification
• Profile Info
• KYC Documents
• Direct Top-up
• Refill Coupon - Physical
• Refill Coupon – Virtual
• Credit Card
• Mobile Airtime
Add Funds to the Account

CASHU App

• CASHU Payment
Page
• One Page Checkout
(OPC)
Shop on Merchant’s Website
 MERCHANTS: PAYMENT CYCLE

• Merchants Integrated Directly with CASHU

Payment on
Merchant’s Website Funds Released
to Merchant

Escrow
Period
CASHU Fee Deducted
- Remaining Amount Transferred
to Merchant’s Account
Automated Billing

• Merchants Integrated through a Payment Service Provider

Payment on Merchant’s
Website through the PSP Funds Released to
the PSP
Settlements
between PSP
Escrow
Period & Merchants
CASHU Fee Deducted
- Remaining Amount Transferred Automated Billing
to PSP’s Account
MERCHANTS: ON-BOARDING

On-boarding Integration Going Live

Know Your Customer Sandbox Account Sales

(KYC) Documents
Agreement Live Account Relationship
Management
CASHU INDUSTRIES
Online
Telecommunication Ecommerce
Gaming

Online Financial
IT Services Booking Services

FEATURED PAYMENT GATEWAYS

FEATURED MERCHANTS
FEATURED VENDORS
 CASHU MARKETING
Offline Marketing Online Marketing

Brochures & Flyers Branding

Billboards & Rollups Acquisition

Posters, Stickers Marketing Retention

& Danglers Activities
Branded Items: Re-Marketing
Mugs, Pens, Sweatshirts, etc..

Social Media Reach

Likes: 600,000+ Followers: 10,000+ Followers: 10,000+

Followers 5,000+ Views: 1.5 Million Subscribers 2,000+

CASHU DEALS
Strong and Periodic Offers for CASHU Users to
Optimize Revenue and Increase Retention
REGULATORY MEASURES (1)

CASHU follows a no-arbitration approach, and works

intensively with merchants and consumers ensuring
smooth business relationships.

CASHU assures the legitimacy of the transactions

performed by consumers through performing risk based
assessment of consumers’ profiles and transactions.

CASHU assures the protection of its business partners,

consumers and itself from the risk of financial losses
through proper reserves, auditing and other security
measures.
REGULATORY MEASURES (2)
On-boarding Process Operational Process Framework

Consumers  Consumer  Periodical due

Verification:
 Mobile number.
 E-mail Address.
 ID / Passport.
diligence. 1. Regulations with MAS(2)
and the CBJ(3).
 Assessment of
transactional risk.
2. Compliance & AML(4)
 Periodical watch lists
screening(1). Program.

Business  Partner Verification:  Periodical due

Partners diligence.
 Know Your Customer
(KYC) Documents.
 Periodical watch lists
 Financial licenses for screening.
partners who offer
financial / high-risk
services.

(1) This includes UN, EU & OFAC lists.

(2) Monetary Authority of Singapore.
(3) Central Bank of Jordan.
(4) Anti-Money Laundering.
CASHU APPLICATION

Consumers can order CASHU coupons, and our

delivery partner will deliver them to the doorstep.

Ability to check the account statement.

Ability to Top up Consumer’s account from the App

using the coupon code.

Ability to look for the nearest CASHU vendor.

And many more…

Delivery to Consumer’s doorstop is now

available in selective countries.
CASHU White Cart
A business solution to enable eCommerce capabilities for large-scale commercial organizations
with built-in CASHU payment technologies and accessibility to the ever-growing CASHU
consumer base.
Fully managed by CASHU.
Supports bill presentment.
End-to-end support.
Order fulfillment.
ONE PAGE CHECKOUT (OPC)

A whole new payment experience supported by more payment

options; CASHU Wallet, Refill Coupons, and Credit / Debit Cards.

Consumers can split their purchases across multiple options.

Allows consumers to top-up their wallets with coupons or mobile

airtime within the OPC page while shopping, as well as support for
pass-through mobile payment.
CASHU MAJD Card

CASHU MAJD Card is an alternative banking card that allows

consumers to pay for their online purchases.

Consumers can generally use this card wherever MasterCard, as

a payment network, is accepted.

It is safer and more convenient than using credit cards.

CONTACT US

BECOME A MERCHANT TODAY: sales@cashu.com

FOR FURTHER INQUIRIES: info@cashu.com

www.cashu.com
THANK YOU