Professional Documents
Culture Documents
Universidad Colegio Mayor de Cundinamarca
Universidad Colegio Mayor de Cundinamarca
ACTIVATE
BUSINESS ADMINISTRATION
Bogotá
2019
IDEA
One of the alternatives used to reduce work absenteeism due to factors such as stress,
physical ailments, emotional disorders and in general occupational risks associated with daily
activity, are the exercises performed in active breaks; The alternatives to improve or modify
the situations that occur in the different functions performed by employees are the reason for
multiple studies, situations and moments that are experienced in the offices of the companies,
are just a sample of the importance of this factor to improve the quality of life and therefore
the work performance. Implementing and developing a program of active breaks in each
company is as important as the fact of seeking to improve and increase production regardless
of the objective of each company. Active pauses are short moments at the beginning of each
workday or in the middle of the day, they perform various exercises focused especially on
relaxing those parts of the body in which more stress is concentrated by daily activities, the
exercise plan It has an initial heating part, the central part and the final stretching part.
This idea also emerged as a law is found that obliges companies to establish a system of
occupational hazards called occupational health and safety.
Law 1562 of 2012 que establece:
“Salud Ocupacional: Se entenderá en adelante como Segundad y Salud en el Trabajo,
definida como aquella disciplina que trata de la prevención de las lesiones y enfermedades
causadas por las condiciones de trabajo, y de la protección y promoción de la salud de los
trabajadores. Tiene por objeto mejorar las condiciones y el medio ambiente de trabajo, así
como la salud en el trabajo, que conlleva la promoción y el mantenimiento del bienestar
físico, mental y social de los trabajadores en todas las ocupaciones.”
We want to somehow facilitate the stability of those around us, not only in our family circle
but also for society. By knowing a little about the subject we realized that we could integrate
two themes into one, the profitability and self-sufficiency of a company, and the possibility of
making our true social sense, not only is it a business with high profitability and controlling
its long-term management In time, if it does not help generate jobs and improve our quality
of life and society in the future.
The service offered by other entities is very unique and most offer the same service. Activate
offers a more complete and dynamic work health and safety system.
As an initial strategy, the dissemination of advertising on social networks would be used,
using the corporate image. A profile is created on Facebook for customer loyalty, in the same
way it will be done on Twitter and Instagram, taking advantage of people who use this type
of applications to search for product references or comments about their consumption
experiences. In this way, we have constant feedback with customers and the market in
general. Strategic alliances will be made with organized companies of events (concerts or
thematic parties), it would be used to use an ACTIVAR as a point of sale of its ticket office
and in the events advertising for the company would be used, through banners.
MARKETING
In Colombia, active breaks are made in different companies, both in the private and public
sectors, an example of this is the IDRD in which a series of methods that motivate servers to
perform sports and physical activity are implemented, for this reason it is intended carry out
this initiative to different companies. In the same way in the companies that provide the
recreation service they are doing recreation in companies, the University of the Andean Area
promotes the realization of active breaks in the workplace, taking into account that the latter a
huge growth in the city, according to the DANE (2007) (Administrative Department ...) it is
reported that the average age of "enemy" of the exercise is between 25 and 44 years, with
women being the least athletes. According to the study of the causes, it is due to the lack of
time and long working hours. [1]
Our product will be offered nationwide as our focus is to reach those companies where
workers have the possibility to improve their quality of life and feel motivated by their
companies with this type of activities and improve production.
Our marketing strategy is by all means, social networks, voice to voice between companies
and to be able to guarantee the whole country and to be able to provide a quality service and
with all the established norms.
ACTIVATE LTDA would use a direct distribution channel, where the customer made a call.
Therefore, it is established that the company must be at a strategically located point. The
observation indicates that the most representative sectors of services have their points in the
main ones are companies of the city, but as our objective service is the workers working our
service point will be in the vicinity of the industrial zone.
The price that the service will have will be set based on the costs incurred to obtain the
finished service, taking into account that a high quality service will be designed and
delivered, both in dynamics and knowledge. In this way, the prices of the competition are
observed, which are mostly higher and their services do not have an innovative and unique
detail, such as those of ACTIVATE.
A price is set that is in the average price range of the competition, as it must be taken into
account that a new service is going to be introduced and it is important to be competitive.
[1] http://bibliotecadigital.univalle.edu.co/bitstream/10893/4370/1/CB-0460628.pdf
FINANCES
- Enumere cada gasto y divida sus gastos totales entre la cantidad de productos que
fabricará o la cantidad
- de horas que trabajará, de la siguiente manera:
- Producto: Costo por producto = gastos totales / # de productos que se pueden
fabricar
- Servicio: costo por hora de servicio = gastos totales / número de horas de trabajo
-
- ¿Cuánto cobrarás?
- ¿Cómo se compara su precio con sus competidores? Asegúrese de establecer su
precio por encima del costo
- por unidad
-
- ¿Cuál será tu prot?
- ¿Cuánto ganará en cada venta después de restar sus gastos?
- Prot = Ingresos - Gastos
-
- ¿Qué harás con el dinero que ganes?
- ¿Comprarás más suministros? ¿Ahorrar para la universidad? ¿Donar a la caridad?
- Haga un plan para gastar, ahorrar y compartir. ¿Cuáles son tus objetivos
financieros? No te olvides de
- reservar dinero para reinvertir en el negocio.
-