The document discusses communication tools and competitive advantages for a company called Plant Perfect. It outlines advertising strategies including TV, billboards, newspapers, radio, and magazines. It also discusses direct marketing through customer visits and leafleting. Internet marketing strategies include Facebook, Google AdSense on YouTube, email marketing, SMS, and calling potential customers. The competitive advantages are that gardening services are a new concept, Plant Perfect will provide professional gardeners, customers can easily access services through an app, and the app allows for easy payment and custom garden design selection.
The document discusses communication tools and competitive advantages for a company called Plant Perfect. It outlines advertising strategies including TV, billboards, newspapers, radio, and magazines. It also discusses direct marketing through customer visits and leafleting. Internet marketing strategies include Facebook, Google AdSense on YouTube, email marketing, SMS, and calling potential customers. The competitive advantages are that gardening services are a new concept, Plant Perfect will provide professional gardeners, customers can easily access services through an app, and the app allows for easy payment and custom garden design selection.
The document discusses communication tools and competitive advantages for a company called Plant Perfect. It outlines advertising strategies including TV, billboards, newspapers, radio, and magazines. It also discusses direct marketing through customer visits and leafleting. Internet marketing strategies include Facebook, Google AdSense on YouTube, email marketing, SMS, and calling potential customers. The competitive advantages are that gardening services are a new concept, Plant Perfect will provide professional gardeners, customers can easily access services through an app, and the app allows for easy payment and custom garden design selection.
Advertising: We will advertise for our company in many ways .
We will give a short commercial advertisement by television to make people know about our company “Plant Perfect”. We will run our commercial advertise in between the…… We will advertise our company through billboard . We will set the billboard at prime location in Dhaka city like heavy traffic area, entrance of the city, public gathering area. In newspaper we will give a advertisement in every weekly holiday in- front of front page of newspaper. We will also deliver our bulleting through newspaper to the audience in specific areas. Through FM Radio we will run our audio advertisement to reach to the audience. We will run our advertisement in famous radio channels in pick time. We will publish our advertisement in front page and back page of magazine.
Direct marketing: Our marketing persons will visit to the potential
customers door directly. Our corporate sells persons will visit in developer company, interior company in Dhaka city in regular basis. We will provide our leaflet end of the Jumma pray in-front of the main gate of mosque in specific areas in Dhaka.
Internet marketing: We will use viral content in Facebook to reach the
potential customer. We will send people personal message. We will also use facebook boosting to reach more audience. We will use google AdSense to run our video advertisement in YouTube and other google services. We will create a customer email bank and send written advertisement through email to all the client randomly. We will also send our customers coupon, discount and referral program , loyalty incentive by email. We will create customer contact database who are living in Dhaka city and we will send them short SMS in their phone about our service and will give our potential customers coupon and discount gifts. We will analyze our We will analyze our all the marketing feedbacks and create a potential customer database and we will call our potential customers to propose for our service. We will follow the cool calling system .We will also offer them our discount and coupon gifts through calling Competitive Advantage Our service is totally a new concept in market. So there is no existing other competitors in current market. In Dhaka there is no professional gardener so we will provide the professional service. Customer can easily reach to us easily by using our app. We will able to get every update of our service through our app . This app will give easy pay service by internet to customers for reducing hassle. We will provide unique designs of garden so customers will able to choose how they actually want to look their garden.