Name: Jaazib kashif

Student ID# 24227

HAFFLEPUFF
TAGLINE: DON’T MAKE IT EXCUSE

From this tagline, we are trying to convey to the consumers that when you are in your periods
don’t stop living your life, feel free and do whatever you do in your regular days.

BRAND KEYS:

ROOT STRENGHT:
We are the innovators and we apply advanced technology to help girls feel comfortable and
soft. We provide best quality of pads which helps them feel comfortable when they are in their
periods.

COMPETITIVE ENVIRONMENT:
Our competitors are Whisper, Always, etc.
TARGET:
All females mostly from (13 to 30) who are pretty sweet, elegant and feminine.

INSIGHT:
It’s really great to be a girl.

Pakistan ranks high on the list of countries with rampant discrimination against sex. From
infanticide to honour killing to other abhorrent traditions such as wanni, being a woman in
Pakistan is a tall order. Moreover, acid attacks, child marriages, sexual assault, are only some of
the other consequences that women in Pakistan have to bear for the crime of being born a
female. We as a brand working for women empowerment and trying to encourage women to
uplift themselves and change the world.

BENEFITS:
FUNCTIONAL BENEFIT: Our pads are convenient and effective to use when you are in your
periods.
EMOTIONAL BENEFIT: Our pads enhance the feelings of softy and comfort. It helps every girl to
roam around without worrying about the stain.

VALUES, BELIEF, & PERSONALITY:

It our vision that men and women should be treated equally in social, economic and all other
aspects of society, and to not be discriminated against on the basis of their gender.

Hafflepuff aims to create a strong women personality in the minds of their customer. We can
achieve our aim through ATL promotions but since it’s our new brand so we can’t go towards ATL
activities. That’s why we will go towards TTL, BTL, DIGITAL MARKETING so that we can create product
awareness in the mind of consumer.

REASONS TO BELIEVE:
As we will endorse our product through influencers, leaders and decision makers. We will
aware girls about our offerings that our product is a solution of your itching. Mostly women
complain about their rashes and this is our main point through which we will aware our
audience about our product.

DISCRIMINATOR:
We are promoting women empowerment and it is our sweet spot.

ESSENCE:
Brand personality becomes brand essence and our product’s brand essence will remain strong women.
Brand mantra will be the same that our product gives you an energy to live proudly.