case: seafood and Young

There is a shrimp restaurant in Bogotá, called POPEYES, which is not very popular among
young people. The result of an investigation by a CEO shows the benefits of marine foods,
and says that people often think that marine foods are aphrodisiacs and good for health.
However, it seems that young people in Bogotá and other cities in Colombia do not really
like this type of seafood.

caso: mariscos y jóvenes

Hay un restaurante de camarones en Bogotá, llamado POPEYES, que no es muy popular
entre los jóvenes. El resultado de una investigación realizada por un CEO muestra los
beneficios de los alimentos marinos, y dice que la gente a menudo piensa que los
alimentos marinos son afrodisíacos y buenos para la salud. Sin embargo, parece que a
los jóvenes de Bogotá y otras ciudades de Colombia realmente no les gusta este tipo de
marisco.

PROBLEM

The main problem of the case is that young people do not enjoy sea food as much as
other people, so it is difficult for the company to expand its market towards this clientele.
El problema principal del caso es que los jóvenes no disfrutan tanto de la comida de mar
como otras personas, por lo que es difícil para la compañía expandir su mercado hacia
esta clientela.