BUYING DECISION MODEL- PROBLEM SOLVING NAME: Naveen Karan

ROUTINE PROBLEM SOLVING LIMITED PROBLEM SOLVING EXTENDED PROBLEM SOLVING

PRODUCT Cold drinks Laptop Car
BRAND NAME Coca-Cola Dell BMW
PICTURES

Buying Motive To satisfy my thirst and experience
a refreshing moment.
Internal Stimuli(List Out) I am loyal towards coke so I have
more level of understanding and
awareness towards the product.
Product Features Coca-Cola features high quality
drink, unique bottle shape, great
taste.
Choice Of Criteria Quality, Taste, affordable price,
(List Out The Criteria) availability.
Cultural Factors Irrespective of gender, middle class
people.
Social Influence Friends
(List Out Who Influenced Family
To replace my old desktop with To achieve my dream car
laptop
I know about the product but though I I don’t know about the product as
don’t know which brand should I go well as brand that much.
for.
Dell has outstanding performance and BMW has quality features,
extended warranty life. comfortable seats, excellent driving
experience etc.
Ram, memory, graphic card, Mileage, service cost, price, colour,
processor. open roof top.
middle class Upper middle class or upper class
Friends Family
Streamers

To Do Purchase)
Financial Factor The price is affordable for me but The price is okay with dell laptops The price is too high for middle class
Tin can is more expensive than than any other products. people to buy but I have been saving
bottle . for it to buy my dream car.
Time Pressure Coca-Cola is almost available at Dell has just in time technique so the Here time pressure doesn’t matter
anywhere anytime product will be available easily and I because it’s my dream to buy the
can take my time to evaluate it. BMW so I will wait and carefully
evaluate it even though they are stock
out.
Brand Comprehension Coca-Cola is one of the famous Dell brand is high customisable brand BMW is German made car with
(list out brand features) cold drink brand so I always prefer and it offers with wide range of quality with various deals and
it first. variety. models.
Any Other Influence Sometimes even with food, Coca- My education works won’t fit in my When I see a BMW crossing me, I
(Own Experience) Cola goes well. older desktop so it influenced me to would stare at it and wonder when
buy a new laptop. will I buy it. This influenced me to