LISA APPARICIO

60 Opal Gardens, Diamond Vale, Diego Martin

lapparicio@yahoo.com  868-729-2871

COMMUNICATIONS PROFILE
Public Relations  Marketing  Event Management

Versatile, self-motivated communications professional with solid history spanning multiple areas of
marketing, public relations and communications. Exceptional planner and priority manager,
multitasking and organizing time and resources to achieve objectives. Open minded; polished
communicator, establishing rapport and building positive relationships and coalitions among diverse
individuals and groups of multiple cultures. Known for independent thinking that supports effective
strategy development; committed to professional growth.
CORE COMPETENCIES
 Strategic Planning  Media Relations  Cross-functional Teams
 Project Management  Collateral Development  Social Media Campaigns
 Crisis Communications  Writing & Editing  Strategic Partnerships

PROFESSIONAL EXPERIENCE
Ministry of Local Government
Communications Specialist, 2008 to January, 2015
Developed and adapted communication, public relations and marketing strategies aligned with
organization's overall goals for growth and visibility. Supervised staff; wrote, edited and produced
communication/marketing collateral to include newsletters, press releases, brochures, responses to
inquiries, and related tools as well as speeches for Minister. Developed surveys and information-
gathering tools to identify internal stakeholders' needs. Managed print media campaigns.
Collaborated with internal and external stakeholders, including vendors and suppliers, to
conceptualize, plan and execute special events; acquire media support and publicity for events and
public-facing activities. Monitored media and grow positive relationships; participate in development
and deployment of radio and television features.
Key Achievements:
 Planned, coordinated and personally managed all aspects of 14 public consultations.
 Formulated and supported implementation of social-media-based marketing plan to expand
public awareness and market impact.
 Developed strong partnerships that provided successful collaborations on special projects.
 Developed a Green Office policy as well as the Newsletter Editorial policy

United Nations Development Programme (UNDP)

Communications Assistant, 2007 to 2008
Supported communications coordinator and country resident/deputy resident representatives in
preparing and deploying marketing and public relations events, including meetings, interviews and
conferences. Maintained and updated web pages and contact database; wrote and edited collateral
such as newsletters, speeches, press releases and public service announcements (PSAs). Monitored
media to ensure appropriate publicity levels; documented field-project visits.
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Key Achievements:
 Designed communication strategy to ensure accurate communications to stakeholders and
public.
 Successfully coordinated Revolving Arts Project, interacting with multiple stakeholders.
 Created concepts and developed joint project proposals.

Trinidad Theatre Workshop

Production Coordinator, 2005 to 2007
Edited and produced flyers, newsletters, and related communications tools to publicize organization
and productions; directed Theatre in Education (TIE) program. Gathered and archived data and
maintained archives. Interacted with visitors to provide information; managed financial aspects;
acquired supplies and services.
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Additional experience as Research Assistant, Landmarks Preservation, New York, NY; Clerical Aide,
MetLife / PricewaterhouseCoopers (Forrest Edwards Employment Agency), New York, NY

EDUCATION AND CREDENTIALS

Bachelor of Arts in Journalism, 2005
BROOKLYN COLLEGE — Brooklyn, NY

Certification
Certificate in Marketing, expected 2020, University of California, Los Angeles, CA

Professional Development
Prince2 Method in Project Management, Crisis Communications