MU S I C

F E S T I V A L S
c u s G r o u p P r o j ec t
Fo

N I E M U R I L L O &
BY S T E P H A
B A R N E T T E
JUSTIN
 C O N T E N T S
TABLE OF

TOPIC OF INTEREST & RATIONALE 03

FOCUS GROUP QUESTIONS 04
FOCUS GROUP EXPERIENCE 05
MODERATOR GUIDE ANALYSIS 06
PARTICIPANT ANALYSIS 07
REFLECTION OF EXPERIENCES 08
 TO P I C O F
INTER E S T &
What is the topic?
Music Festivals.

RAT I O N A L E Prevalence of the topic?

Focus group featuring six
participants.

Information about the topic:

The experiment aimed to
formally understand why music
festivals are popular among
millennials.

Rationale for the study:

Uses and gratifications of
attending music festivals.
 FOCUS
GROUP
QU E S T I O N S
1. Introductory question: Have you ever been to a music festival? Why or
why not?
2. Transition question: Are you planning on attending one in the
future? If so, which one?
3. Focus question #1: Has social media influenced your perception of
music festivals? Yes, or no? If yes, how?
4. Focus question #2: Do you think music festivals are worth the amount
of money that you pay for?
5. Summarizing question: Why do you think people enjoy going to
festivals?
6. Concluding question: Anything we didn’t discuss, that you feel is
relevant to mention?
 FOCUS G R O U P
EXP E R I E N C E
Recruitment Procedure: We asked a small
portion of our COM 400 classmates to
participate in the focus group.

Participant Demographics: Males & females

college students ages 21-27.

Setting: Classroom.

Dynamic of Focus Group: Dual-

moderator/Mini focus group.

Duration: 13:14
MOD E R A T O R
GUIDE
A N A L Y S I S
What questions worked: We found the
most success with our introduction
question. It seemed to be the only
question that got a response from all
participants in the group.

What
HEAquestions
D P H O N E S didn’t work: All questions
worked as planned.
 FOCUS
The Expert: Participant D because
they’ve attended the most festivals.

+
The Dominator: Participant C
because they spoke the most often

GROUP
in the discussion.
The Wallflower: Participant A
+ because they responded the least

PAR T I C I P A N T often in the discussion.

The Rambler: Participant C

+ because they tended to have the

S I S
longest responses to the

A N A L Y questions.
The Monosyllabic: Participant B
because they had the shortest
responses.
 REFL E C T I O N
ON
EXPE R I E N C E
Things to do Differently: Get more of a random participant sample
such as people with different music interests. Do a larger focus group
to gather more opinions.

Overall Experience: AmazingThings to do Differently: Get more of a

random participant sample such as people with different music
interests and non communications majors.Also, conduct a larger
focus group with more broad demographics to gather more opinions.
Overall Experience: Very informative hearing opinions of different
people and listening to different perspectives.
TH A N K
YO U !