SANTA ISABEL COLLEGE OF MANILA 1

CHAPTER 1

BUSINESS CONCEPT

I. Introduction

The proponents are well aware of the increasing number of car owners in Manila as

well as the lack of parking spaces to accommodate such vehicles. Streets are always crowded

with cars, and people, as well as other vehicles, have trouble passing along because of double

parking. Because of such problems arising, complications start to unfold on the streets of

Paco, Manila. Because of the issue of double-parked cars, the streets get very crowded

especially during rush hours because with a place surrounded by schools and office

buildings, students just got off their classes, employees got off with their work; and because

of other institutions and condominiums without or lacking parking spaces, parked cars crowd

the streets. This is also a factor that causes traffic.

Having a secured, sanitary, and accessible place to park cars will significantly reduce

random parking along the streets and provide a spacious way for people to pass through.

Plus, car owners would not have to worry about car vandals, carnapping, and other

unfortunate things that could happen to their vehicles.

Car owners residing or spending most of their time in Paco, Manila are willing to pay

for a service that would guarantee the safety of their vehicles. Providing a parking space will

give them convenience especially with the case of students and workers who have to leave
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their cars unattended. In addition, the general public would also benefit from this service for

this would prompt neater and more open streets to pass along, overcrowding due to small

spaces to be restrained, and traffic to be lessen.

This feasibility study focuses on how to establish a parking space that would attract

lots of customers and be marketed effectively to result to a profit. We conducted this study to

find a solution to one of the main street or road problems that we encounter daily. This study

would offer a way on how to put up an establishment or in particular, a parking space that

would profit well, be beneficial to the public, and of course, provide customers with the most

efficient, high quality service. 2

II. Overview of the Business Concept

The business is a service company that offers a highly secured parking space for

people to leave their vehicles either for a few hours, overnight or even days. The business

provides a safe place to park customers’ cars, having a CCTV monitored and fully guarded

location. With this service, the clients’ wheels will be very well sheltered.

III. Business Name

The proponents named the firm “Otoguard Parking Hub” which offers parking spaces

for car owners, and with this the proponents would like to establish a business that will

provide lots of spaces for parking that are well-guarded, neat, and surrounded by a top notch

security system.
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