Services Marketing-

Telecom Industry
Presenting by
G.Vamshi Netha
 Introduction
Telecommunication
Telecommunication is the transmission of signs, signals, messages, words, writings,
images and sounds or information of any nature by wire, radio, optical or electromagnetic
systems.
Telecommunication occurs when the exchange of information between communication
participants includes the use of technology.

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Telecom Services

Voice Services

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Telecom Industry

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Telecom Industry

o Traditional telephone calls continues to be industry’s biggest revenue

generator.
o Advancement of technology
o Reduction in voice calls and increase in texts and video streaming and
calls
o Telecom Segments
 Huge increase in internet data users.
 Wireless communications.
 Communications equipment.
 Processing systems and products.
 Long-distance carriers.
 Domestic telecom services.
 Foreign telecom services.
 diversified communication services.

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Indian Telecom Industry

o India ranks 2nd in terms of number of telecommunication subscriptions, Internet

subscriptions, and app downloads globally with subscriber base of 1.17 billion.

o With 70% of the population staying in rural areas and a telecom penetration of
58.45% as of july 2018 , rural market would be key growth driver for the upcoming
years.

o The Govt of India unveiled the National Digital Communication Policy in 2018,
policy aims at US $100billion worth of investments and generate 4 million jobs in
telecom industry by 2022.

o Deregulation of FDI norms

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Telecom Service providers in India

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512.26 Million
India stands 2nd in Internet Subscribers in the world.

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US $23.48billion
Revenue

1,191.40 Million
Mobile phone Subscribers

215%
Increase in apps downloads from 2015-2018

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Top Telecom Service providers in the world

 AT&T | United States.

 Verizon Communications | United States.

 China Mobile | China-Hong Kong.

 Soft Bank | Japan.

 Nippon Telegraph & Telephone | Japan.

 Deutsche Telekom | Germany.

 Telefónica | Spain.

 KDDI | Japan.

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 7P’s of Marketing

Product Price Place

Promotion People Physical Evidence Process

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Product
• Voice service
• Pager service
• Internet
• Video Telecommunication
• Very Small Aperture Terminals
• Voice Mail
• Teleconference

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Price
• Cost Based
• Demand Based
• Competition Based

 Prepaid
 Postpaid

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Place
• Multiple offices
• One Stop Shops
• E-seva
• Kiosks

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Promotion
Direct Marketing
Advertisements in
• Newspapers
• Radio
• Televisions
• Billboards
• Point of purchase displays
• Sponsorship events
• Promotion campaigns

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Promotion

Place your screenshot here

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Promotion

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Promotion

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People
Customer Oriented
Spot responses to queries

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Physical Evidence
• Intangibles

• Offering tangible services

• Ambience of service outlets

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Physical Evidence

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Process
• Prospecting
• Reliability
• Continuity
• Quality
• Reduction in cost

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Thanks!
Any questions?
You can find me at: @vamshinetha2017@ssim.ac.in

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