Bidsketch Proposal Template

Date: 01/01/20XX

Proposal for: Client Name

Proposal by: Your Name
{client_name}’s Conversion Challenges
Every visitor to {client_name}’s website is an opportunity for {client_name} to generate more
leads and buyers. In today’s competitive [INDUSTRY] market, {client_name} needs cost-
effective ways to take full advantage of these opportunities. The right digital copywriting services
will:

● Turn a higher percentage of {client_name}'s website visitors into leads and buyers
● Use compelling language to engage {client_name}’s target customers and motivate them
to act
● Create long-term increases in {cliient_name}’s ROI on both paid and search engine
traffic, resulting in a competitive edge

If {client_name} doesn’t invest in copywriting services designed to meet its unique needs, it will
continue to waste time and money chasing down customers. Low conversions could pull
{client_name}’s attention away from other essential aspects of running its business and slow its
long-term growth.

Our Comprehensive Digital Copywriting Solution

{my_company}’s digital copywriting services will deliver the following results for {client_name}:

● Streamlined {client_name}’s marketing funnel – You’ve put a lot of time, money, and
effort into getting traffic to your website. We’ll tweak your copy to help you make the
most of those opportunities. The copy we deliver will make every visitor who comes to
your website more valuable because they’ll be more likely to turn into buyers.
● Connected with {client_name}’s ideal customers and motivated them to buy – We
specialize in discovering what motivates the people you want to become customers and
tapping into that motivation. We’ll use language and frame our appeals to focus on
connecting with this group in a memorable way and screen out all the rest.
● Developed a cohesive, persuasive voice that fits {client_name}’s brand – In an
increasingly competitive online environment, consumers are selective about doing
business with only people they know, like, and trust. The copy we’ll write for you is crisp,
concise, and compelling, and we’ll be sure to inject your brand’s personality in
everything we do. We’ll present this unified voice on your website, email messages, and
social media platforms.

Recommendations for Your Company

To meet {client_name}’s needs, as outlined above, we recommend the following services as
part of this project:
Analysis and Revamp of {client_name}’s Current Website Copy

{my_company} will begin by analyzing {client_name}'s current website copy. Then, relying on its
firsthand observations and expertise, {my_company} will optimize {client_name}’s copy to
convert more customers. {my_company} will focus on improving critical conversion elements on
{client_name}’s website, such as sales pages, product descriptions, FAQs, and landing pages.

Email Marketing Analysis, Strategy Development, and Execution

{my_company} will assess {client_name}’s email marketing and deliver recommendations to

boost engagement and profits. {my_company} will work with {client_name} to develop an email
marketing plan. Then {my_company} will put the plan into action by creating engaging emails
designed to turn subscribers into customers.

Social Media Analysis, Strategy Development, and Execution

{my_company} will assess how {client_name} is using social media and identify areas for
improvement. Then {my_company} will develop a strategic social media plan. The plan
{my_company} launches will present a compelling voice for {client_name}’s brand, engage
qualified prospects and industry influencers, and build authority in the [INDUSTRY] niche.

Your Investment
Engaging Visitors and Increasing Conversions Solution $12,740

Comprehensive copy analysis – We’ll start with an assessment of your current website copy,
email marketing, and social media platforms to determine what’s working well and identify areas
where we can boost your conversions.

Website copy optimization – We'll work with you to get a clear idea who your ideal customers
are. Then, focusing on critical conversion areas on your website, we’ll optimize your copy to
engage your target market and turn more visitors into leads and buyers.

Ongoing email and social media management – We’ll start out by developing email
marketing and social media plans designed to bring in more customers and build your brand.
Then we’ll put this plan into action for you for a 3 month-period. Allowing us to craft your email
messages and manage your social media presence helps you deliver a consistent voice to
prospects and frees up time to focus on other areas of your business.

Project Total $12,740

Why Choose {my_company}?
{client_name} needs to make every aspect of its business as efficient as possible to thrive in the
competitive [INDUSTRY] environment, but its greatest strengths lie in delivering high quality
products and service to its customers. That’s why you want a company like {my_company} to
focus on the details and help you make the most of every visitor. Our expertise, resources, and
deep commitment to our craft make us the ideal choice to meet {client_name}’s copywriting
needs. We’ll bring the following strengths in our work for {client_name}:

● {my_company} incorporates search engine-friendly techniques without

compromising on engagement or persuasion – We recognize the importance of
organic traffic and use cutting-edge techniques to make our copy search engine friendly.
But we write for people first and search engines second. Our copy leverages SEO
techniques without neglecting timeless elements of human psychology and persuasion.
● {my_company} uses a holistic approach that leverages email, website, and social
media platforms – Our team believes that taking advantage of multiple promotion
avenues is the most efficient way to boost your conversions. We help you engage with
visitors on your website, in their email inboxes, and on social media platforms for a
balanced approach for more customers.
● {my_company} only works with a handful of clients – We are selective about our
clientele, and we choose to work with only a few clients at a time to provide the best
possible service. This gives us plenty of time and attention to devote to getting to know
your business and brand, making the strategies we execute for you even more effective.

Statement of Work
Should {client_name} choose {my_company} to execute this solution as proposed, our timeline
for this project is as follows:

Phase Activities Completion

Comprehensive Copy Assessment of {client_name}’s current website copy, 06/30/XX
Analysis email marketing, and social media and identification
of potential areas for improvement.
Website Copy Revamp Optimization of {client_name}’s website copy for 07/15/XX
more conversions, with a focus on critical conversion
elements like sales pages, landing pages, product
descriptions, and FAQ pages.
Email and Social Development of email and social media plans to 10/15/XX
Media Platform increase conversions and build {client_name}’s
Strategy Execution brand; ongoing execution of plans by {my_company}
and Management with biweekly reports delivered to {client_name}.
{client_name} has the option to renew plan
management for additional 3-month periods.
Next Steps
As outlined in the Investment section, our pricing is valid until [DATE]. To take advantage of this
proposal and proceed with the project as outlined, {client_name}’s next steps must be to

● Accept the proposal as-is

● Discuss desired changes with {my_company}
● Finalize and sign contract
● Submit initial payment of 50 percent of total project fee

Once completed, {my_company} will contact {client_name} to schedule a project launch meeting
to make introductions and gather information before beginning the work.

We’re happy to make changes to project scope on {client_name}’s request at any time, but may
be subject to additional billing.

Terms and Conditions

Once project fee is paid in full to {my_company}, any elements of text, graphics, photos,
contents, trademarks, or other artwork furnished to {client_name} for inclusion in website are
owned by {client_name}.

{my_company} assumes {client_name} has permission from the rightful owner to use any code,
scripts, data, and reports are provided by {client_name} for inclusion in its materials, and will
hold harmless, protect, and defend {my_company} from any claim or suit arising from the use of
such work.

{my_company} retains the right to display graphics and other web content elements as
examples of their work in their portfolio and as content features in other projects.

This agreement becomes effective only when signed by agents of {client_name} and
{my_company}. Regardless of the place of signing of this agreement, {client_name} agrees that
for purposes of venue, this contract was entered into in [STATE] and any dispute will be litigated
or arbitrated in [STATE].

The agreement contained in this contract constitutes the sole agreement between {client_name}
and the {my_company} regarding all items included in this agreement.