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    Sharmaine Bautista Morente
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    The document lists 5 statements about marketing and promotional techniques and asks to identify each one. The statements are about launching a new product or service to build customer awareness and attraction, using salespeople to sell products directly to customers, direct communication without intermediaries, product placement advertising in films, and generating goodwill through publicity and other unpaid communications.

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    The document lists 5 statements about marketing and promotional techniques and asks to identify each one. The statements are about launching a new product or service to build customer awareness and attraction, using salespeople to sell products directly to customers, direct communication without intermediaries, product placement advertising in films, and generating goodwill through publicity and other unpaid communications.

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    15 views1 page

    Quiz

    Uploaded by

    Sharmaine Bautista Morente
    The document lists 5 statements about marketing and promotional techniques and asks to identify each one. The statements are about launching a new product or service to build customer awareness and attraction, using salespeople to sell products directly to customers, direct communication without intermediaries, product placement advertising in films, and generating goodwill through publicity and other unpaid communications.

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    © All Rights Reserved
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    of 1

    IDENTIFY THE FOLLOWING STATEMENT.

    ___________1. The way of introducing a product or services in the market


    that build awareness and attraction to the customers.

    ___________2. A promotional tool where businesses use people to sell the


    product after meeting face to face with the customer.

    ___________3. A promotional tool wherein the communication establishes


    through a direct channel without using any intermediaries?

    ___________4. An advertising technique used by companies used by


    companies to promote products subtly through a nontraditional advertising
    technique, e.g. appearances on film.

    ___________5. Creating and maintaining goodwill of an organization’s


    various publics through publicity and other nonpaid forms of communication.

    IDENTIFY THE FOLLOWING STATEMENT.

    ___________1. The way of introducing a product or services in the market


    that build awareness and attraction to the customers.

    ___________2. A promotional tool where businesses use people to sell the


    product after meeting face to face with the customer.

    ___________3. A promotional tool wherein the communication establishes


    through a direct channel without using any intermediaries?

    ___________4. An advertising technique used by companies used by


    companies to promote products subtly through a nontraditional advertising
    technique, e.g. appearances on film.

    ___________5. Creating and maintaining goodwill of an organization’s


    various publics through publicity and other nonpaid forms of communication.

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